Worldwide Companies City  Industrial Automation

Job Descrption

About Fresha
Fresha is the only subscription-free appointment booking software for beauty and wellness businesses.  
Available in 120+ countries worldwide, used by 100,000+ businesses and 450,000+ professionals worldwide. Over 800 million appointments have been booked through Fresha to date.Salon, barbershop and beauty professionals can use the platform to manage their entire operations with intuitive software and financial technology solutions. Fresha has zero monthly fees with optional paid features, including card payment processing.
The Fresha ecosystem gives beauty and wellness professionals everything they need to run their businesses seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, product inventory, and team management, all in one place.
Fresha also allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace.
Fresha is headquartered in London, United Kingdom, with global offices in New York City, Vancouver, Sydney, Dubai, Dublin, Amsterdam, and Warsaw. The company raised $185M in venture capital funding to date from leading institutional investors
Role overview 
Given our exciting and ambitious growth plans, we’re seeking an experienced and dynamic Senior CRM Executive to own all tactical planning and execution of our developing CRM strategy. This includes ideating and delivering innovative seasonal campaigns, product marketing, plus retention and reactivation campaigns through our marketing automation CRM tool, Hubspot. 
Reporting directly to the Head of CRM, and working closely with Product, Brand, Design, Localisation, CX and the wider Marketing teams, the ideal candidate is a CRM expert, with strong hands-on experience working in a fast-paced organisation. You’ll ideally be an advanced user of Hubspot, or similar marketing technology (such as Braze or Salesforce), and have solid  experience in CRM tactical campaigning. 
As we expand and grow, the role will predominantly be focused on a B2B audience (businesses using Fresha software), however will soon expand to include B2C (customers booking services via our marketplace app). This is a crucial role to ensure we’re maximising engagement and conversion at all stages of the user lifecycle, plus utilising best-in-class CRM across all Hubspot features and channels to generate the highest impact for our marketing and sales programs.
This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.

What you will be doing

• You’ll own all tactical planning and execution of our CRM strategy, efficiently managing campaigns from inception through to delivery by collaborating with wider teams to deliver projects in a timely manner. 
• You’ll work closely with the Head of CRM to define better ways of delivering CRM, including processes, automation and best practices. 
• You’ll own the process of briefing, building & QAing of CRM campaigns in HubSpot, including: Push, InApp, Email, and SMS. You’ll build and optimise our automated campaigns, driving partner success across their lifecycle with Fresha.
• You’ll own campaign reporting, identifying areas of opportunity and optimise campaigns to drive performance. 
• You’ll work closely with Brand, Design, Product, Commercial, Localisation and wider Marketing team to deliver quality communications to our Fresha partners. You’ll work closely with our Brand and Social teams to align cross-channel messaging.
• You’ll work with sales and analytics to maintain and report on our sales pipeline, driving growth through converting leads to active Fresha partners
• From seasonal campaigns and product marketing, to marketing automation - you will be responsible for leveraging the Fresha database to its maximum potential. 
• You’ll be responsible for delivering CRM best-practice, upholding policies and processes, identifying issues and taking corrective action. 
• You’ll measure and evaluate CRM data to determine the effectiveness of our campaigns.

This list is not exhaustive and there may be other activities you are required to deliver.
To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week.

What we are looking for

• 1-2 years experience with email marketing (HubSpot preferred, but not essential).
• Experience building automated email workflows.
• Experience working with creative teams to deliver high-quality and impactful campaigns.
• A growth mindset - someone who is resourceful, enjoys finding solutions, removes barriers, thrives in a fast-paced environment and takes ownership.
• Ability to simplify: break work and problems down into manageable pieces; convey, receive and interpret ideas, present tailored information to a diverse range of audiences, and influence decisions.
• Ability to work effectively in a fast-paced environment requiring new perspectives and with multiple competing deadlines. 
• Basic knowledge of HTML is essential.
• Bachelor’s degree in Business, Marketing or related degree. 
• Must be a strong and confident communicator, great at building relationships with peers

Added Bonus

• Experience with online marketplaces or SaaS platforms
• Experience of working in a B2B environment

At Fresha, we value passion and potential as much as specific skills. If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement. We believe in fostering growth and providing the support needed for you to excel in your role.

Interview Process

• Screen Call - Video-call with a member from the Talent Team (30m)
• Experience & Interest - Video-call with Head of CRM (45m)
• Presentation + Interview - In-person with Head of CRM, Chief Marketing Officer + Team Member (90m)

We aim to complete the entire interview process and deliver feedback within 2 weeks. 
Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe

Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.

Your CV has been submitted successfully.

 Send CV

 Send CV

 Send CV

 Send CV

 Send CV

 Send CV

 Send CV

 Send CV

 Send CV

 Send CV

Edwards Lifesciences  

 Apply

Baker Hughes  

 Apply

Dubai Airports  

 Apply

BigID  

 Apply

Deliveroo  

 Apply

Publicis Groupe  

 Apply

Careem  

 Apply

ether.fi  

 Apply

Jellyfish  

 Apply

BESIX  

 Apply