Company Description

Red Bull UK is recruiting for an Owned Media Specialist to be based in London, UK.

You will support manage of our owned channels in the UK: Red Bull.com and Red Bull TV. You will be a consultant for our website across the business, ensuring it is the source of truth for our brand, product and athletes. You will build redbull.com as the brand hub, shaping the website as an engaging and high-quality destination for our core-fans, and generating interest and curiosity from new audiences. You will project manage campaign page builds and execute new ideas to help shape our evolving strategy. You will also support on the distribution of Red Bull TV’s content in the UK. You will help manage the content calendar across owned and partner channels to help reach new audiences with TV content.

Job Description

RedBull.com

Ensure our website features locally relevant content each week
Commission creative and innovative .com page builds to support local advertising campaigns
Create web pages for our events, athletes and content projects
Work with an SEO agency to audit and optimize web content
Report on website performance and develop strategies for increasing performance

Free ad-supported TV channels (FAST)

Help create a UK-relevant programming calendar for our Red Bull TV channel
Provide calendar to TV providers for promotional support of our content
Gather programming insights to inform more efficient scheduling

Red Bull TV app

Organise promotional calendar of TV assets to increase viewership
Report on performance and gather insights to inform new content priorities
Work with our content and events to identify opportunities for RBTV content from our projects

Insights

Analyse performance and translate data into actionable insights to identify digital opportunities
Use data and insights from the performance of TV content to inform our scheduling of currently available content.

Audience Development

Develop a deep understanding of why our core-fans return to redbull.com to help identify new opportunities for retention and growth

Big Thinker

Contribute ideas to grow our audience and lead on actioning them to completion

Planning

Align with key calendar moments to deliver relevant content to audience

Reporting

Produce monthly performance reports and present them to the wider business

Qualifications

Experience in website management, digital media, or content distribution
Proven ability to increase key web metrics (clicks, pages per session, sign ups)
Strong editorial and SEO understanding
Experience in growing audiences on digital platforms
Editorialising a bank of content into a promotional calendar
Interpreting data and turning insights into actionable opportunities
In-depth knowledge of the UK media landscape including key consumption trends

Additional Information

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.