Company Description

Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeer’s to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.

Job Description

PEOPLE MANAGEMENT 

Hire and manage a dynamic team that represents our brand values 

Lead trainings and build tools to ensure that Student Marketeer teams are successful 

Provide direct and productive coaching to maximize team impact 

Empower Student Marketeers to produce new ideas to increase trial, support sales, and excite consumers 

Conduct regular market visits with the Student Marketeers to better coach and guide them  

INCREASE TRIAL AND BUILD BRAND RELEVANCE 

Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance 

Manage local resource allocation (e.g. budgets, cans, hours) based on strategy 

Conduct regular market visits to better understand the local market, the consumer, and areas of opportunity 

Develop new opportunities beyond existing programs to attract new entry-point consumers 

Analyze and plan against program goals and priorities to run a successful program 

COLLABORATION AND DISCOVERY 

Build relationships with internal sales and marketing teams to maximize program impact 

Build relationships with external teams to drive in-market collaboration 

Support national and regional brand campaigns (e.g. product launches, brand-building events, and sal

Qualifications

Project management experience delivering projects from ideation to execution 

Experience presenting and facilitating trainings and meetings 

Success in collaborative and creative environments 

Collegiate marketing and sampling experience 

Must have a valid US Drivers License

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.