Content Marketing Leader

Location: London, UK

Hybrid: Yes

The focus of your role

Capgemini is looking for a Content Marketing Leader to shape our global content marketing and publishing program for the Financial Services business. You'll work with experienced industry professionals, subject matter experts and marketers to develop insightful articles, points-of-views, reports and client stories in collaboration with a network of writers and in-house designers. Serving as our editor-in-chief, you will assist with content planning, creation (greater focus on narrative/editing), publishing (print and digital) and content operations. You should have a working understanding of the financial services, technology and a passion for good storytelling. Your goal is to align our marketing content with business objectives and oversee its execution.

What you’ll do:

• Serve as editor/publisher for development of financial services industry content designed for business and technology leaders of global financial institutions. Media and industry influencers are a key secondary audiences
• Define key content assets and team roles for writing, editing and publishing.
• Partner with subject matter experts, marketing and digital leads to build an editorial calendar that supports our business and positioning objectives.
• Build a team of writers (mostly external) with diverse skills and knowledge of key areas of banking, capital markets, insurance and asset management.
• Supervise a content operations manager and designers demonstrating a hands-on approach, capable of both leading and actively participating in content creation.
• Develop an annual marketing editorial plan and thematic calendar, linked to deliverables throughout the year.
• Ensure a consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging

What you'll bring:

• Experience in content marketing with working knowledge of how to engage key audiences with distinct points-of-view for business development purposes.
• Ability to work one-on-one with subject matter experts from concept to launch, and provide strategic advice and execution support throughout the process
• Balance strategic vision and tactical execution with a high degree of creativity, flexibility and results.
• Strong personal communication, presentation, organizational and leadership skills.
• Ability to create engaging stories and campaigns that showcase trends, outcomes and customer success
• Strong team ethic and collaborative work style.
• Has a global mindset and bias for action; enjoys building relationships with business leaders and colleagues and finding new ways to engage them

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world while creating tangible impact for enterprises and society. It is a responsible and diverse group of 350,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, cloud, and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

Why we’re different

At Capgemini, we help organisations across the world become more agile, more competitive and more successful. Smart, tailored, often-groundbreaking technical solutions to complex problems are the norm. But so, too, is a culture that’s as collaborative as it is forward thinking. Working closely with each other, and with our clients, we get under the skin of businesses and to the heart of their goals. You will too.

What we'll offer you

Professional development. Accelerated career progression. An environment that encourages entrepreneurial spirit. It’s all on offer at Capgemini. And although collaboration is at the core of the way we work, we also recognize individual needs with a flexible benefits package you can tailor to suit you.

Inclusion

Capgemini positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, or pregnancy and maternity. We are committed to hiring, developing and retaining the best people to deliver innovative, world-class solutions for our clients. We foster an inclusive culture that enables everyone to achieve their full potential and enjoy a fulfilling career with us. Our comprehensive flexible benefits package and lifestyle policies enable our employees to balance their individual, family and work-life needs.