Market Intelligence and Strategy Specialist at IDEMIA
Dubai, United Arab Emirates
Job Descrption
Purpose
This role performs tasks across different areas like Market Research and Analysis, Field Marketing, Product Marketing, Communications, Promotional Marketing, Marketing Operations and Creative Marketing
Key Missions
Defines targeted customer segments and associated messaging
Develops market strategies and plans
Manages branding, advertising, promotional and communications budgets
Creates and coordinates the production and distribution of advertising and promotional materials
Works with relevant departments, e.g. Sales for Demand Generation
Creates brand awareness in the organization
Gathers, analyzes, and interprets marketplace trends and customer data to understand, model and predict market environment
Owns responsibility of missions of level 1 depending on the size and structure of the organization
Owns responsibility of single products
Prepares and reviews advertising and promotional materials
Monitors market environment, trends, competition, regulation to support business activities
Researches competitor strategy and development
Reviews, refines and approves work done by junior team members
Participates in executive briefings
Profile & Other Information
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