Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

About the Company

Celebrity Cruises is one of five brands owned by the global cruise company Royal Caribbean Group. Celebrity offers a Relaxed Luxury℠ resort at sea experience, where guests can sail on the world's best places to the world's best places. We invite travellers to Journey WonderFULL℠, to explore multiple countries one sailing, dine in a new restaurant at every meal, rest in luxurious spaces designed to the last detail for comfort, find their wellbeing miles away at sea, all with the world at their service. 

With our 3 brands Royal Caribbean International, Celebrity Cruises & Silversea we have ships in South America, Europe, Asia, Australia, and several North American markets beyond our headquarters in Miami, FL. We cover the globe. No matter where our guests want to go, Royal Caribbean Group has a ship that can deliver a world-class vacation.

At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You get to work both independently and as part of a collaborative and dynamic international team. We are passionate, we are innovative, and we are unstoppable.

About the Role

KEY RESPONSIBILITIES

Responsible for the overall trade communications, campaign, training & engagement strategies to drive the Celebrity Cruises brand forward, ensuring seamless execution throughout all trade channels. Management of Trade Marketing, Trade Support, Training, and shared ownership of Trade PR.

Through the ethos of ‘easy to do business with’, to motivate and educate the trade across UK, Ireland, Continental Europe, Middle East, and Africa, on the Celebrity Cruises brand and ensure they possess the appropriate tools and support to maximise their sales.

Responsible for delivering maximum return on investment and drive cost efficiencies across all trade channels.

Responsible for the management, motivation and personal development of the enablement team including an on-going programme of mentoring and skill development, the setting of objectives and development plans.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Trade Marketing and Communications:

• To create and own the annual trade marketing strategy for UK, Ireland, Nordics, and Germany in line with overall commercial and marketing objectives.
• Oversee the execution of all offline and online marketing communications including email, social and print, ensuring alignment with the global brand and integrated across all channels, measured, and reported on.
• Work closely with Senior Leadership, Revenue and Head of Sales to drive successful development and implementation of campaigns within each market.
• Develop a strategic PR plan working with Trade media partners and PR agencies to deliver optimal coverage and support in media within UK, Ireland, Germany & Nordics.
• To be responsible for the management of all relevant agencies: i.e. Creative and Media agencies, Trade Fulfilment.
• Responsible for the effective management and ‘smart spending’ of the total EMEA Trade Marketing budgets. To include monthly forecasting.
• Develop and execute the PR strategy alongside the PR team.

Trade Engagement:

• To own and develop innovative trade incentives across the year to motivate and educate trade and support strategic business needs.
• Ownership of the Celebrity Rewards Trade Loyalty programme ensuring continued development and creating an annual engagement and communication strategy.
• Ownership of the Celebrity Travel Agent Facebook pages across key markets, creating and developing an ongoing strategy in line with overall commercial objectives, driving awareness and engagement with the trade.
• To measure engagement and opinion of the trade via annual focus groups and trade surveys and apply learnings to ongoing strategic plans.
• To work closely with the international teams to leverage and collaborate on global trade initiatives ensuring alignment and cost efficiencies across all markets.

Trade Support:

• To own the annual Trade Support strategy for EMEA ensuring superior customer service and support to our trade partners.
• To oversee the trade fulfilment, distribution and stock management of the Celebrity Cruises brochure and branded merchandise.
• To drive key improvements for trade and sales teams to ensure the department is operating effectively and efficiently.
• Working with commercial and Contact Centre teams to ensure continuous communication and alignment of processes.

Training:

• To work alongside the Training Manager to develop an internal sales training strategy to support Account Managers in developing and evolving their sales skills and personal development.
• To own the overall Trade training strategy across all markets, including online training through our trade platform, bespoke partner training with priority accounts, and virtual/face-to-face training events with the general trade.
• Oversee the plan to drive maximum engagement from trade via ship visits and seminars at sea programme content.

Strategic Account Marketing:

• To assist our International Representatives in CEMEA markets with marketing support and workshops to support business growth.
• To build and develop relationships with the top strategic accounts and work with the sales team to implement and execute bespoke campaigns and marketing support.  Meeting with top accounts to allow for further insight, feedback and relationship building.
• Create and implement guidelines to help Account Managers optimize effectiveness of trade marketing spend.

Team:

• To drive high employee engagement and motivation across the team.
• To provide ongoing career development, learning opportunities and performance reviews.
• Work closely with the Director to ensure the most effective structure and skill sets are in place to achieve plan.
• Ensure the sales organisation has the right tools to enable Sales to sell more efficiently and effectively.

Financial responsibility:

• Effectively manage the Trade Marketing budget of circa £1.5M along with accurate forecasting allowing for course correction.
• Ensure the ROI for all activities meets the required KPI’s.

Other:

• Perform other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

EXPERIENCE KNOWLEDGE AND SKILLS

• Proven experience and success of managing and motivating a team with total responsibility for setting the strategy, agenda, and targets.
• People Management – proven success in driving results through others.
• Influential – strong persuasion skills and ability to influence peers and seniors.
• Drive – proven ability to get results through persistence, resilience, tenacity, and courage of conviction.
• Negotiation Skills - Has the ability to use advanced negotiation techniques to achieve joint financial goals in complex negotiations.
• Relationship Building: Has open and honest two-way communication, whilst demonstrating active listening skills to build trust. Strong relationship building both internally and externally.
• Enthusiastic – Demonstrates passion and enthusiasm and is eager and excited towards own goals.
• Analytical – ability to absorb complex data and draw insightful and actionable conclusions.
• Takes initiative – understands what needs to be accomplished and proceeds within the accountabilities of the job.
• Organised – Can place and maintain order in an environment and situation.
• Optimistic – believe the future will be positive and demonstrates a positive attitude in all situations.
• Innovative – able to think creatively and regularly think ‘outside of the box’.
• Written/Language - strong clear and concise communication detailing the level of interest in formulating words that convey the meaning.
• Computer literate – strong knowledge of Microsoft applications.
• Negotiation Skills - Has the ability to use advanced negotiation techniques to achieve joint financial goals in complex negotiations.  
• Flexible working hours and travel
• Minimum 5 years proven marketing experience ideally in a multi-national marketing environment.
• Leisure or travel industry experience preferable
• Matrix organisation experience preferable

INTERNAL/ EXTERNAL RELATIONSHIPS

• Total EMEA business
• Key customer/trade partner contacts
• Global Marketing Teams
• Global Trade Marketing/Support & Training
• External Agencies

What we offer. At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop and retain world class people, who come to Royal Caribbean to do the best work of their careers.

We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.

Our remuneration package includes our competitive pension, private healthcare, life assurance cover to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts.

With good transport links to our modern offices in Surrey, we have plenty of free parking, a free shuttle bus from the train station, on-site restaurant, and on-site gym. We take a flexible approach to work. We currently work a combination of days in the office and work from home.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.

Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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