Job Title: Brand Portfolio Senior Manager
Contract Type: Permanent
Location: London
Working style: Hybrid 50% home/office based
Closing date: 6th February 2024
Would you like to be part of a company who is driven by our purpose to protect the standard of living of this and future generations?
Being customer owned means that we always work in their best interest and when the business does well, they get a share of our profits. We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that. We are building cutting edge capabilities using data and technology and investing in our colleagues to deliver great outcomes for our customers.
This is an exciting opportunity for a brand specialist to own the strategy for our portfolio of brands in support of our company Purpose and Strategy. You will provide brand strategy leadership and campaign activations for our portfolio of brands across the Group including Royal London Asset Management, and Royal London Ireland, our other portfolio brands.
You will be part of a wider Brand and Impact team that supports the delivery of our Group Purpose by developing and delivering brand, social impact, and sponsorship strategies that drive a positive impact towards our 3 purpose outcomes 1) helping build financial resilience 2) moving fairly to a sustainable world 3) strengthening the mutual choice for customers.
If you would like to join the UK’s largest mutual life, pensions, and investment company, who were recently voted ‘Company of the Year’ by financial advisers then this could be the opportunity for you.
About the role
- Own the Royal London Group brand portfolio strategy, including clear decision trees for own brands, sub-brands, standalone brands, and parent brand endorsements.
- Develop deep relationships with key stakeholders in each of our portfolio brands to embed Group portfolio strategy, brand strategy, guidelines, sponsorship, social impact, and purpose outcomes to ensure our portfolio brands grow their brand health and equity in the Royal London Group brand.
- Represent Brand on any mergers/acquisitions or brand disposals involving brand and trademarks.
- Actively monitor portfolio brand health, ensure tracking is in place and make active changes and budget decisions to strengthen them.
- Understand the different audiences and insights, in particular asset management, to be able to develop strategies and campaigns to support their audiences and objectives.
About you
- Passionate about brands and building strong portfolio businesses.
- Positive team player with a ‘can do’ attitude.
- Strong experience in brand portfolio, strategy, and campaign management.
- Experience in asset management with a deep understanding of the audiences.
- Stakeholder management and presentation experience to C-suite level.
- Proven track record in project management.
About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits
Inclusion, diversity and belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
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