Job Title: Marketing Manager (Acquisitions)

Contract Type: Permanent  

Location: Edinburgh, Alderley Edge, or London

Working style: Hybrid 50% home/office based 

Closing date: 21st February 2024

Would you like to be part of a company who is driven by our purpose to protect the standard of living of this and future generations?

Being customer owned means that we always work in their best interest and when the business does well, they get a share of our profits.  We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that.  We are building cutting edge capabilities using data and technology and investing in our colleagues to deliver great outcomes for our customers.

We are seeking an experienced Marketing Manager to join our Brand and Marketing team on a permanent basis. As a Marketing Manager, you will play a crucial role in shaping and delivering the marketing plan to support new business growth for workplace pensions. This is a dynamic and fast-paced role that requires a strategic mindset, exceptional communication skills, and stakeholder management.

In this position, you will be responsible for developing and executing marketing strategies to attract new employers and increase our market share. You will work closely with cross-functional teams to develop and implement acquisition campaigns based on insight, analyse market trends and data, and optimise marketing efforts to drive results. The ideal candidate will have a proven track record in performance-based acquisition marketing, as well as solid experience in managing multi-channel media.

If you would like to join the UK’s largest mutual life, pensions, and investment company, who were recently voted ‘Company of the Year’ by financial advisers then this could be the opportunity for you.

About the role

• Support development and manage delivery of the take-to-market strategy and plan to achieve Royal London’s employer acquisition objectives in the UK workplace market in line with business plan and the wider marketing strategy.
• Lead on measurement and reporting of stretch objectives, demonstrating a clear line of sight between marketing activity and commercial results, using data and insights to continuously test, learn and optimise marketing activity.
• Support the Head of Employer Marketing in providing marketing direction into the UK business, using data to demonstrate and articulate the effectiveness of Brand and Marketing contribution to the business plan.
• Collaborate with Distribution to develop and maintain pitch materials and other marketing deliverables required to win and onboard new schemes.
• Maintain deep audience knowledge to bring insights around employer engagement opportunities into Royal London and ensure the audience view is embedded in all marketing activity across the funnel.
• Support the shaping and delivery of our value proposition using data and insights to deliver ongoing, personalised engagement.
• Manage a team of marketing professionals, acting as an advocate and champion of marketing within the UK business.

About you

• Proven experience in acquisition marketing.
• Strong knowledge of marketing principles and multi-channel media management.
• Excellent analytical and problem-solving skills.
• Effective communication and collaboration skills.
• Proficient in using marketing automation and analytics tools,
• Ability to multitask and meet tight deadlines,

About Royal London

We’re the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.   

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve. 

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits  

Inclusion, diversity and belonging 

We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background. 

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