Job Title: Communications Specialist
Contract Type: Permanent
Location: Edinburgh, Alderley Edge, or London
Working style: Hybrid 50% home/office based
Closing date: 26th February 2024
Would you like to be part of a company who is driven by our purpose to protect the standard of living of this and future generations?
Being customer owned means that we always work in their best interest and when the business does well, they get a share of our profits. We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that. We are building cutting edge capabilities using data and technology and investing in our colleagues to deliver great outcomes for our customers.
We are seeking an experienced Communications Specialist to join our Brand and Marketing team on a permanent basis. This is an exciting new role whose focus will be to develop and deliver bespoke employee engagement programs for workplace pension schemes in partnership with the employer, through a combination of marketing and relationship management/consultancy capability. It is a dynamic and fast-paced role that requires a strategic mindset, exceptional communication skills, and stakeholder management.
You will collaborate with cross-functional teams to create and deliver marketing programs based on insight, using data to demonstrate performance effectiveness and contribution to the business plan. This is an exciting opportunity for a highly motivated and innovative performance-based marketer to lead on marketing activity in support of business ambitions.
If you would like to join the UK’s largest mutual life, pensions, and investment company, who were recently voted ‘Company of the Year’ by financial advisers then this could be the opportunity for you.
About the role
- Develop and deliver bespoke employee engagement programmes for workplace pension schemes in partnership with the employer, identifying the best communication channels and content.
- Lead on measurement and reporting of stretch objectives, demonstrating a clear line of sight between marketing activity and commercial results.
- Using data and insights continuously test, learn, and optimise marketing activity.
- Manage content delivery to support marketing activities – life stage, proposition, experiential, servicing and regulatory.
- Influence alignment of segmentation, contact/engagement strategy and key messaging, in collaboration with Distribution.
- Manage agencies where required and ensure effective and efficient plans are delivered to meet business objectives.
About you
- Demonstrated creativity and innovation in developing marketing campaigns.
- Strong understanding of marketing principles and techniques in a B2B / B2B2C environment, preferably in the Financial Services industry.
- Exceptional written and verbal communication abilities.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Collaborative with excellent stakeholder and project management skills.
- Proficiency in campaign management tools and marketing automation platforms.
- Ability to multitask and meet tight deadlines.
About Royal London
We’re the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits
Inclusion, diversity and belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
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