Job Title: Senior Marketing Consultant
Contract Type: Permanent
Location: Edinburgh, Alderley Edge, or London
Working style: Hybrid 50% home/office based
Closing date: 29th February 2024
Would you like to be part of a company that is driven by its purpose to protect the standard of living of this and future generations?
Being customer owned means that we always work in their best interest and when the business does well, they get a share of our profits. We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that. We are building cutting edge capabilities using data and technology and investing in our colleagues to deliver great outcomes for our customers.
We are seeking two experienced Senior Marketing Consultants to join either our Adviser Marketing or Employer Marketing team on a permanent basis in our Edinburgh, Alderley Edge, or London office. The roles will involve managing the development and delivery of market leading marketing communications targeted at financial advisers / employers, that support the overall Brand and Marketing strategy and delivery of our trading objectives.
You will be responsible for delivering consistently high quality, innovative and relevant communications that engage, enthuse, and inform our target audiences. Lead cross-functional campaign teams working collaboratively with all colleagues in Brand & Marketing and the wider business to ensure the efficient and effective delivery of marketing activity. Ensure the audience view is embedded in all marketing activity across the funnel (B2B, B2C, B2B2C and B2B2B2C). Make effective use of data and insight to set campaign and monitor campaign activity, adjusting as appropriate. Measure impact against objectives, reporting to Marketing Manager and other relevant senior stakeholders. Manage campaign budgets.
These are critical roles that requires motivated individuals with a strong understanding of marketing strategies and the ability to deliver results.
If you would like to join the UK’s largest mutual life, pensions, and investment company, who were recently voted ‘Company of the Year’ by financial advisers, then this could be the opportunity for you.
About the role
- Plan, develop and deliver marketing communications and content in support of the overall marketing plan, applying the most effective media and communication channels. Ensure marketing activity supports the delivery of new business targets and other key strategic objectives including building the Royal London brand.
- Day-to-day responsibility for major campaigns and initiatives including delivery planning, resource alignment and responsibility for budgets in excess of £100,000.
- Ensure alignment of segmentation, contact/engagement strategy and key messaging with Distribution colleagues, supporting an ABM approach
- Set clear campaign objectives and measures that align with commercial targets.
- Using data and insights continuously test, learn, and optimise marketing activity.
- Lead cross-functional teams to deliver marketing to chosen audience groups, working with stakeholders across the Brand and Marketing function and other parts of the business.
- Identify and deploy the key internal specialists and external suppliers (including creative and media agencies) required to support a specific campaign and manage these relationships through to successful delivery.
- Work with other business areas to identify sales opportunities and turn these into compelling messages and communication tools.
- Manage the effectiveness of content to best represent our propositions across all media and channels.
About you
- Experience of running large integrated marketing campaigns.
- Excellent understanding of marketing communication tools and techniques including paid media.
- Good knowledge of the Life and Pensions industry, our propositions and distribution model.
- Understanding of the intermediated market.
- Experience handling data to the appropriate level of security both internally and externally, in line with Data Protection standards.
- Excellent project management skills.
- Experience working in and understanding the financial services industry and the legislative framework.
- Ability to manage large campaign budgets and risks.
- Strong experience of marketing planning and development.
- Strong understanding of how to apply brand and language guidelines.
About Royal London
We’re the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits
Inclusion, diversity and belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
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