Company Description

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

As a Product Manager for Türkiye, you will be responsible for owning the Haemophilia and rare diseases business strategy. Your key responsibilities include defining and driving the implementation of brand strategy in-country, driving business growth and lifecycle management, forecasting revenue, ensuring revenue and profitability targets are met, and identifying synergies across the portfolio.

Job location is Dubai and you will report to the Commercial Lead Türkiye

Job Description

• Develop and execute marketing strategies by evaluating market trends, competitor activities, and brand performance.
• Create and implement marketing plans, promotional programs, and events to drive brand growth and revenue.
• Monitor financial objectives, track ROI of marketing expenditures, and identify growth opportunities.
• Ensure alignment of country Brand plans with regional and global strategies.
• Engage with customers, provide coaching to field representatives, and manage relations with key stakeholders.
• Demonstrate strong analytical, strategic thinking, communication, and collaboration skills to achieve business objectives.

Qualifications

The Brand Manager must possess exceptional communication and negotiation skills to effectively engage with internal teams and external stakeholders. Scientific acumen is crucial for understanding complex medical concepts and market dynamics. Strong interpersonal skills are essential for building relationships and collaborating with cross-functional teams. The ability to work independently and take initiative is key to driving strategic initiatives forward. Strategic thinking is vital for developing innovative marketing strategies and identifying growth opportunities. Teamwork is important for fostering a collaborative work environment and achieving shared goals.

• Degree in Pharmacy or related course, MBA in Marketing a plus.
• At least 10 years’ experience from Pharmaceutical industry with 2 years+ in marketing, experience in Haematology/Oncology/Rare diseases field/Rheumatology
• Strong analytical, strategic thinking, presentation, and communication skills.
• Fluency in English required, Turkish language and Arabic proficiency desirable.
• Ability to manage diversified portfolio and business complexity.
• Track record of achievements and sales budget management.
• 30% travel is required.

Additional Information

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.