Senior Campaign Manager

Application Deadline: 29 February 2024

Department: Marketing

Employment Type: Permanent - Full Time

Location: United Kingdom

Reporting To: Mark Graham

Description

Key Responsibilities

• Develop and deliver a portfolio of strategic campaigns designed to engage, nurture and convert prospects into customers and drive cross/up-sell opportunities for our existing customers.
• Leverage messaging frameworks, brand narrative and other materials to write value-led email, web and ad copy that converts across the buyer’s journey.
• Coordinate the calendar of campaign activity, managing key stakeholders and ensuring deadlines are met for each stage of projects and campaigns.
• Participate in market segmentation and go-to-market planning discussions to help define audiences with high engagement, intent and revenue potential.
• Establish goals and critical metrics for campaigns, constantly testing, reviewing and measuring to optimize effectiveness and contribution to pipeline and revenue goals.
• Work closely with the wider marketing team, SDRs and the broader sales organization to ensure alignment on campaigns.
• Continuously evaluate and recommend new campaign approaches, channels, tactics and technologies to innovate and scale programs.

Skills, Knowledge and Expertise

• 5+ years' experience in a campaign-centric role with a proven track record of success in demand generation (ideally within tech/SaaS).
• A deep understanding of a breadth of marketing campaign approaches, tactics and channels (ABM, inbound/outbound, go-to-market, persona-based, nurture programs, webinars, etc.).
• Demonstrate experience planning, coordinating and delivering marketing campaigns to a high standard.
• Excellent project management skills with the ability to prioritize and manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills, including copywriting.
• Demonstrate experience with marketing automation platforms (ideally HubSpot) and CRM systems (ideally Salesforce) and reporting tools.
• Ability to analyze data for actionable insights and intelligence.
• Experience collaborating closely with cross-functional teams (marketing, sales, product, etc.), working with external agencies, vendors, and partners to leverage their expertise.
• Comfortable sharing ideas and tactfully challenging the status quo.
• Bonus points if you’re comfortable using design tools to produce basic creative assets (E.g. Canva, Figma, Adobe Creative Cloud).

Benefits

• We will help you grow your career: We help you identify areas of growth for you, whether you want to grow as a specialist in your field or eventually want to go into a leadership/management role.
• We have a transparent and open work environment where everyone is empowered to make an impact and encouraged to voice their ideas.
• Keeping true to our value, “Xeneta is one,” we regularly organize social events, including global company trips, breakfast gatherings, Friday after-work-socials, and weekly quizzes.
• You will enjoy our generous vacation plan: 5-10 extra paid days off around public holidays.
• You will receive an individual education budget and can educate yourself during work hours: you can spend several hours each month attending courses, reading books or getting involved in communities. 
• We value work-life balance and want to make sure you can spend quality time with your family or enjoy your hobbies when your workday is over.
• We will help you relocate to Oslo if you are applying from abroad. We will provide you with a temporary apartment and reimburse your expenses for the relocation flight, permit and visa fees.