Company Introduction 

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. The Emirates NBD Group has a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion.

At the bank, we serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. 

We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With close to half a million users, it continues to be the fastest-growing digital bank in the region.

Job Purpose -  As Product Lead – Cards Loyalty & Rewards at Emirates NBD, your role is to

• Play a pivotal role in this transformation, ensuring seamless migration, managing, and innovating our loyalty programs for the cards business.
• Lead the migration of our loyalty platform, ensuring a smooth transition with minimal disruption to customers and stakeholders.
• Enhance customer loyalty and engagement through innovative strategies and targeted loyalty campaigns.
• Manage and optimize the loyalty program post-migration, ensuring it aligns with our strategic goals and delivers exceptional value to customers.
• Forge strategic partnerships with co-brand partners, merchants and other stakeholders to enrich our loyalty offerings

Responsibilities 

• Coordinate with IT, project teams, and external vendors to drive the loyalty platform migration.
• Develop and implement loyalty campaigns, monitoring their performance and making data-driven adjustments.
• Regularly engage with stakeholders across the bank and external co-brand partners, merchants etc., to align loyalty initiatives with broader business objectives.
• Analyse customer data and market trends to continually refine and enhance the loyalty program.
• Identify and pursue partnership opportunities that can add value to our loyalty offerings.

To be successful in this role, you will need the following skills and experience…

• Bachelor’s degree in business, marketing, finance, or a related field; master’s degree preferred.
• Proven experience of 3 to 5 years in loyalty program management, preferably within the financial services or credit card sector.
• Strong project management skills with experience of 2 to 4 years in leading significant migration or integration projects.
• Deep understanding of loyalty and engagement strategies, customer segmentation, and data analytics.

What we offer you

• Competitive salary package 
• Strong emphasis on work-life balance and wellbeing across the bank
• World-class Learning & Development platform and career development 
• Generous annual leave entitlement and Private Healthcare
• Preferential banking facilities for employees