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Job Descrption

Posting Period

Open: February 7, 2024

Deadline: February 20, 2024

Non-Union

Department Name

Communication Consultant – Editorial Strategy & Media Relations

The Communication Consultant provides strategic communication consultation and planning to support the achievement of LHSC’s strategic priorities and assists in planning, organizing, and implementing various media and editorial activities to communicate LHSC’s programs and positions regarding a variety of issues and initiatives. The incumbent will support communications for the Editorial Strategy & Media Relations Team, working collaboratively across the organization to profile LHSC’s mission of care, teaching and research while also building strong relationships with the media. A key component of this work is to ensure internal and external stakeholders are communicated with and kept informed of LHSC’s activities, initiatives and accomplishments to engender support for the organization; enhance its reputation; contribute to... patient and staff satisfaction; and improve the hospital’s relationship with key stakeholders. A strategist at heart with a collaborative spirit, the Communication Consultant is an unparalleled writer, effective decision-maker and astute problem-solver, with an ability to think creatively and thrive under pressure.

Key responsibilities include media relations and writing (e.g. media responses, news releases, storytelling, report summaries, backgrounders and Q & A documents). A background in brand journalism executed in a fast-paced, digital-first environment, and knowledge of and experience in social media content creation and monitoring is an asset. The Communications Consultant proactively seeks opportunities to promote the hospital and its staff, programs and services to build the organization’s reputation and brand. The Communications Consultant will work closely with the Editorial Strategy & Media Relations Manager to ensure consistency of message and maximum exposure of LHSC’s stories and activities.

What we offer:
• Rate of Pay: $39.92 per hour - $49.89 per hour
• Hours of Work: 37.5 hours per week (with rotating on-call schedule)
• Health and Dental Benefits & Pension Plan (HOOPP)
• Career development and training opportunities

Responsibilities
• Designing, executing and measuring strategic communications plans for key organizational priorities
• Conducting research to enhance audience insights, define communication environments, align to best practices and inform strategy
• Consulting with all levels of leadership to advance LHSC’s goals and objectives
• Providing exemplary writing and communication consultation to support proactive storytelling and media relations activities
• Advancing communications strategies to support equity, inclusion and social accountability
• Writing, editing and producing a wide range of products for internal and external stakeholders
• Crafting content, including web copy, key messages, news releases, backgrounders, Q&A documents, social media content, marketing collateral and other products
• Conducting environmental scanning and providing ongoing analysis of media coverage
• Identifying opportunities to communicate LHSC’s messages.
• Monitoring news media daily, and creating daily media reports and summaries, including reporting on associated media monitoring metrics
• Developing and implementing issues and crisis management strategies
• Responding to media queries and developing and executing proactive media outreach plans
• Providing advice on risks and benefits of media engagement opportunities
• Consulting and providing strategic communications advice and support to other departments and teams as required
• Supporting media activities, including preparing leadership for interviews and coordinating logistics
• Advising on emerging trends in communications and bringing forward ideas for change
• Collaborating with and supporting team members in a fast-paced, deadline-driven environment

Qualifications
• Successful completion of a Bachelor's Degree in Communications, Marketing, Journalism, Public Policy, or Public Relations or as acceptable by the Hospital.
• Minimum Five (5) years recent, related experience in a communication role with exposure to media (Health Care or Public Sector preferred).
• Solid knowledge of the principles, theories, concepts, practices and techniques of strategic communications.
• Solid understanding of principles, theories, concepts and practices of communications, including media relations, crisis communication, internal and stakeholder communications.
• Previous experience in government/health-care communications
• Demonstrated superior writing skills
• Experience in issues and crisis management is an asset
• Experience in media relations is an asset
• Demonstrated expertise in professional communication/public relations writing
• Excellent attention to detail and accuracy
• Effective time management, organizational skills and ability to multi-task within tight deadlines
• Demonstrated ability to think strategically
• Demonstrated advanced problem solving and decision-making skills
• Demonstrated advanced flexibility and adaptability to change in fast-paced settings
• Demonstrated practice and commitment to the principles of patient and family centered care
• Demonstrated practice and commitment to patient and staff safety at LHSC
• Demonstrated practice and commitment to LHSC’s Purpose, Vision and Values
• Demonstrated ability to attend work on a regular basis

LHSC is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the Hospital, inclusive of our Staff and Patient experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on location, as required.

Immunization Requirements:

Before beginning employment at LHSC, all new hires will be required to:
• Provide vaccination records or proof of immunity against measles, mumps, rubella and varicella (chicken pox), Hepatitis B, Tetanus/ Diphtheria/Polio; Meningitis;
• Provide documentation of the Tuberculosis skin testing (two step);
• Provide proof of Health Canada-approved COVID-19 vaccination reflective of Ontario Health’s current definition of being fully vaccinated

For more information visit https://www.lhsc.on.ca/careers/health-review-requirements

We are committed to providing a safe, healthy and inclusive work environment that inspires respect. LHSC is committed to employment equity and diversity in the workplace and welcomes applications from equity-denied groups including Indigenous people, racialized people, women, persons with disabilities, and 2SLGBTQIA persons. LHSC is also committed to ensuring an accessible and inclusive recruitment process. Upon individual request, we will endeavor to remove any barrier to the hiring process to reasonably accommodate candidates, including those with disabilities, while maintaining a fair, consistent and equitable recruitment approach. Should any applicant require accommodation through the application, interview or selection processes, please contact Recruitment Services at 519-685-8500, extension #34321 or recruitment@lhsc.on.ca .

As part of the selection process applicants may be required to complete an examination or test. Please be advised that a reference check may be conducted as part of the selection process.

Your interest in this opportunity is appreciated. Only those applicants selected for an interview will be contacted. Successful candidates, as a condition of job offer, would be required to provide a satisfactory police information check (original document) completed in the last 6 months.

Please be advised, if you are seeking employment on a temporary work or study permit we recommend reviewing work permit restrictions as it applies to healthcare organizations in Canada. As per the Government of Canada, LHSC is considered a hospital/healthcare organization, even if an employee is functioning in a non-patient facing role. Individuals on a work or study permit seeking employment in this sector may be required to complete additional steps in the process, including but not limited to a medical exam, which may also apply to employees looking to renew their work permits. It is the employee’s accountability to ensure they are adhering to their specific work permit restrictions, and we encourage all candidates and LHSC employees to be proactive and review restrictions as soon as possible as it could be a lengthy process

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