Senior Analyst, Media Business Operations at Publicis Groupe
, United States
Job Descrption
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
You’ll build interdepartmental client and vendor relationships while overseeing projects – and you’ll play a central role in training junior-level media department staff for advancement.
Right now, we’re looking for a Senior Analyst to drive that transformation in our Media Operations group – someone who can support and ensure the integrity of Web marketing, creative, and measurement strategies. Sound like you? Read on.
Day to day, your role will include:
Working with your Media team, Account Management, Creative and Measurement to drive seamless integration of work and ensure that all action items are accomplished on schedule
Keeping heads in the game: You’ll motivate and develop your staff while managing relevant parties’ expectations on realistic implementation deliverables
Building strong relationships with clients and vendors, serving as a bridge between media planning/buying functions and complementary technology, production, and measurement functions
Developing timelines for projects, and adding input to budget development to ensure resources needs are met
Confirming quality of all campaign elements and maintaining weekly QA and documentation
Identifying recurrent issues and alerting Operations Specialist/Manager to specific issues and possible solutions
Becoming proficient in Microsoft Excel and DoubleClick DART (third-party ad server)
Keeping a pulse on the industry – you’ll attend and participate in conferences and presentations from vendors
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Qualifications
Four years of college education and two to four years of experience in in Web ad management or traffic within a high-volume ad agency or online marketing company
Hands-on experience working with media technology including ad servers, rich media vendors, and optimizers
Proficiency in Microsoft Office Suite and a keen understanding of the digital tools that are reshaping media
Effective time-management, impeccable attention to detail and stellar project management skills
Comfort using third-party ad serving systems and sharp understanding of campaign performance measurement