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Account Executive at Publicis Groupe
London, United Kingdom


Job Descrption

Company Description

Octopus Group is an award-winning B2B marketing agency based on Chancery Lane, London. B2B and technology are our big passions. We take a different approach to B2B and technology marketing, built on the understanding that brands thrive when awareness and sales work together. Our guiding Brand to Sales philosophy is all about helping our clients link brand reputation to commercial sales success, creating powerful campaigns that build brands and grow businesses. Our creative, commercially driven campaigns have recently won us the Grand Prix in the B2B Marketing Awards, Drum B2B Awards and 3 PR Week Awards and countless other industry accolades.

Job Description

We are looking for an ambitious Account Executive to join our team – working with fast growth clients across B2B brands. The role will involve delivering creative PR and social media campaigns for a portfolio of technology clients. Working as a critical member of an established, multi-skilled team, the ideal candidate will have an understanding of agencies in B2B technology PR and social media, excellent writing skills and a desire to make an impact in an exciting and innovative agency! If you’re an aspiring communications professional with relevant experience, enthusiasm for business technology and a keenness to learn new skills and disciplines, this is the role for you.

What You’ll Do

• Being a driving force on account teams to: deliver new ideas, uncover opportunities, engage with media, analysts and influencers, develop and draft content, keep projects and timelines on track and drive towards client objectives

• Managing multiple projects with account leads from conception to completion, anticipating challenges and meeting deadlines

• Building a deep understanding of industry trends, competitive landscape and how they impact clients

• Overseeing research, preparation and maintenance of accurate media/analyst lists; manage comprehensive coverage monitoring; prepare accurate and timely client reports and provide thoughtful analysis and feedback on results

• Developing and building national and local media/analyst contacts and keep abreast of developments in enterprise, enthusiast, and consumer tech, including reporter moves, outlet changes, etc.

• Working across PR, social media and content marketing disciplines to deliver on client objectives, continually learning new skills and deploying them to improve client results.

• Consistently producing high quality communications content, and contributing to creation of communications plans that meet client objectives

Qualifications

• Strong understanding or previous PR and/or marketing experience.

• Experience of media relations including journalist liaison, press list maintenance, feature pitching and coverage tracking

• Strong writing capabilities with excellent attention to detail including experience writing blogs

• Experience delivering social media campaigns (organic or paid) is desirable, as is knowledge or experience of related marketing and content marketing disciplines

• A self-motivated individual with a passion and understanding of PR or marketing and social media

• A proven ability to handle and manage deadlines in a fast-paced, results orientated environment

• Great at building relationships with clients and internal colleagues at all levels

• Excellent communication, interpersonal and organisational skills


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PUBLICIS GROUPE
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