Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
Our Commitment
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Job Description
Our Pfizer International (ex-US) account is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single-minded in the mission to accelerate Pfizer’s transformation to revolutionise how Pharma connects and engages with their consumers and HCPs - with an ambition of being viewed as a global marketing leader, not just in pharma.
Pfizer is pioneering the marketing model of the future, and we recognise that our success is intertwined with the success of Pfizer’s transformation and the growth of their brands.
We are looking for an accomplished Programmatic & Display Associate Director to join our team. The role will have a particular focus on delivering display and programmatic expertise.
- Work with the wider Zenith Programmatic team and account strategy teams to devise, implement and deliver best in class display and programmatic strategy.
- Oversees high standard of campaign effectiveness. Accountable for the learning and development of hub members and continually coaches team.
- Grows and develops accounts in their remit, consistently increasing spend and platform/product/technology adoption.
- Achieves in depth understanding of client business objectives and priorities and how to achieve them.
- Designs better ways of working to achieve client aims/ satisfaction/ targets.
- Lead a working group of programmatic experts to explore new possibilities in a subject area. Identify tests across the Zenith Global clients, create testing framework and present results.
This is an opportunity to work with one of the world's largest healthcare companies in a freshly formed team dedicated to delivering digital excellence. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.
Qualifications
- Experience planning, managing and activating a high volume of campaigns for Programmatic and Display.
- Use of different DSP’s – DV360 & TTD both important.
- Strong leadership and communication skills, as well as the ability to engage with senior clients.
- Knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA
Additional Information
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
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