Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
 

Job Description

Role:

The Analytics Executive role will be responsible, but not limited to the following:

• Supporting activation teams in the creation of mid and end of campaign analysis.
• Deriving insight and making recommendation of what to stop doing and what to persist with in campaign execution.
• Assisting with experiment design and post-hoc tests           
• On-going training and support of ZWW account and wider agency network team in on-going ad-hoc analytics projects
• Involvement in reporting on Data Governance and taxonomy compliance

This role is for an immediate start, and the deadline to apply for this role is 13th March 2024

Qualifications

This position will suit a data obsessive that can derive meaning and present it to a non-technical from often large and complex datasets. The role has immense potential for a passionate data person to build a career in media analytics.

Essential:

• Passion for data and keen to work within the media industry
• Strong attention to detail and accuracy
• Strong numerical ability and analytic skills with the ability to interpret large data sets
• Curious problem solver
• Proficiency in using Excel
• Excellent willingness to learn
• Good communicator and team player
• Interest in digital marketing platforms (Facebook, Google Search, DV360).

Desirable:

• Interest in statistics - descriptive, regression, probability, hypothesis testing and experiment design, ad-hoc tests useful but not essential
• Interest in mainstream web analytics tools would be beneficial
• Understanding or interest of Data visualisation principles and exposure to common data visualisation tools would be useful (Tableau, Looker Studio, Power BI)

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.