Company Description
Company Description
Merkle is a data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it 'people-based' marketing, and with over 25 years' experience, we are proud to be recognised as a global leader.
Merkle's heritage in data, technology and analytics is the foundation for our understanding of consumer insights that creates our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual customer experiences that improve business growth.
Job Description
B2B International, a Merkle company
B2B International is a global B2B market research agency. We deliver world class market research projects to inform, strategic decisions for the largest B2B brands. We combine industry and B2B research expertise to deliver actionable insights.
Your role will involve working with colleagues within B2B International, and colleagues from Merkle and dentsu. Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices.
Hi from our team!
We are a team of 20+ b2b market researchers based in Manchester, London and Germany. We excel at delivering world class insights to our clients to enable them to make better decisions. We work on a range of projects… both qual and quant, tracking and ad-hoc and cover a huge range of topics including brand, customer needs, product/proposition development and market opportunities.
Outside of the day-to-day we run weekly training sessions internally sharing new methods and techniques or the latest thinking in b2b marketing and formal training on key aspects of the job including presentation skills and market research methods. 2-3 times a year we all get together in person to share ideas and celebrate our wins.
A snapshot of a day in the life of a Senior Research Executive:
As a Research Manager at B2B International, your role will be varied with no two days being the same! You will work with a range of clients developing insights for some of the largest B2B brands in the world.
You will manage a variety of projects for a range of global companies, advising them on how to grow their business, build their brands and exceed the expectations of their customers.
You will be based in Manchester where we have two research teams that service our clients based across Europe. We work with our insights colleagues based in London, Germany and beyond.
Career progression is important to us, you will have regular check-ins on your career development, and we will work with you to become a lead research consultant.
Qualifications
- What you'll bring:We're looking for curious and analytical individuals with experience in the following research activities:
- Design quantitative questionnaires and discussion guides following research objectives
- Manage multiple projects according to project timelines and budget
- Manage our teams (e.g., research executives, fieldwork, data processing, visualisation)
- Analyse qualitative and quantitative survey data
- Use quantitative data analysis packages e.g., Q, SPSS, R
- Understanding of when to use statistics and advanced analytical techniques
- Write concise visualised research reports in PowerPoint
- Develop the report structure and storyline including conclusions and strategic recommendations
- Verbally present data and insights to clients
- Lead client communication (both verbally and via-email)
Additional Information
A few of the benefits
- You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through dentsu University, and free access to LinkedIn learning
- 29+ days of annual leave (25 days of regular holidays, Birthdays off and 3 additional wellness days) We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
- You'll have a hybrid working schedule, with flexible start/end hours
Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.
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