Company Description
About Merkle B2B
We are Merkle B2B, one of the biggest B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to-end, the best B2B agency, we are growing at a rapid and exciting pace. You will join a team of over 1,000 B2B specialists globally, being agency of record for some of the biggest B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more.
Job Description
The role
The Programmatic Account Manage role leads programmatic planning across client accounts within their portfolio. Taking an important role in delivery of programmatic campaigns, they will demonstrate the best programmatic planning across multiple DSPs, and great client management. You will likely manage at least one Programmatic Account Executive whom you will help develop the skillset of, whilst also ensuring their own development. You will report into a Senior Programmatic Manager in the team.
You will develop their experience across both the programmatic brand and demand gen sides of the business and investigate new opportunities, new programmatic partners and new tactics to test out for clients. Further they will work with other channel teams, strategists and external agencies to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients.
The main responsibilities
- Manage programmatic campaign delivery, planning, activation, reporting and optimisation of campaigns for clients
- Build a network of programmatic partner relationships – both with important, established partners and new and upcoming partners to test
- Work with the partners (internal and external) required for delivery of campaign – from other channel teams to analytics teams, to creative agencies, PR agencies
- Create insightful and insights based on data analysis to lead recommendations, optimisations and expansion of campaigns with clients
- Supporting the account leads and the wider agency leadership team with projects, including new business pitching, presentations, MB2B product development and award entries
Qualifications
The main behaviours
- Manage programmatic campaign delivery from start to end
- As keen to create development opportunities for the Account Exec(s) they are managing as they are for themselves
- Find the right balance of constructive challenge and adaptation when faced with opposition (be that guided by clients, team or leadership)
- Spot potential opportunities for cross-selling
- See patterns in data, understand what it means and translate into action plans
- Create helpful client proposals on a range of topics, not just their own brand / area / expertise
- Understand client’s marketing strategy and objectives, how all the op-cos can help deliver that and can represent them to the client
The main experience
- Experience of programmatic planning/activation across at least medium-sized clients in the B2B space
- Experience managing the finances for campaigns
- 1 or more years’ experience managing campaigns on DV360 and other DSPs
- Maintain relationships with the programmatic partner community
Additional Information
A few of the benefits
- You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through dentsu University, and free access to LinkedIn learning
- 29+ days of annual leave (25 days of regular holidays, Birthdays off and 3 additional wellness days) We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
- You'll have a hybrid working schedule, with flexible start/end hours
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
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