Company Description
About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it 'people-based' marketing, and with over 25 years' experience, we are proud to be recognised as a global leader.
Merkle's heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.
In 2016, the agency joined the Dentsu, one of the world's biggest media companies to form the Customer Experience Management (CXM) Line of Business.
Job Description
We're looking for a CRM Account Manager to join our busy team working on the Volkswagen account. Reporting into a Senior Account Manager, you will be an important player in our team and will be the main go-to person for the client, other agencies and internally within Merkle. This is an important role within the team with a considerable degree of autonomy.
Essential to the role will be experience from either a CRM or Data agency or from client side, with a knowledge of databases and data-driven marketing, campaign delivery and managing end-to-end CRM programmes.
Life as an Account Manager at Merkle
As an Account Manager at Merkle, your daily role and main responsibility will be to ensure operational success for our clients.
You will be the contact for all client requests and will have relationships with both Important Client Partners and other agency teams to ensure that campaign timings and processes are clear and adhered to. This will require you to publish regular status updates, lead/attend status meetings, and represent Merkle at cross-agency briefing sessions.
We are a close-knit team, and work collaboratively to deliver database developments, customer analysis and marketing campaigns following client objectives. The Account Manager role is vital in ensuring that all deliveries are successful and that the results and measurements are shared. As a team, we're always looking at how we can improve the CRM programmes, so your role will include supporting the Senior Account Manager in both implementing these improvements and efficiencies.
Qualifications
- We anticipate you will possess circa 2+ years’ experience working in a CRM or Data agency, or client-side experience, with knowledge of databases and data-driven marketing, campaign delivery and managing end-to-end CRM programmes.
- Experience understanding marketing strategy and being able to implement it through customer communication.
- Work with the Data Intelligence team and understand the value of data analytics, including customer segmentation and modelling, with a emphasis on automotive marketing.
- Experience establishing communication and engagement with prospects with the ability to connect with the client early on and act as the face of Merkle.
- A team player
- Experience balancing multiple sales opportunities with agency commercials.
- Experience managing multiple clients and projects, with added value and curiosity
- Attitude is important – we need someone with energy, ideas, curiosity, passion and a experience with proactivity
- Handle and protection of Merkle information, reporting security events and implementing appropriate procedures.
Additional Information
What we'll give to you:
Whether it's the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too
- Flexible hybrid working with wonderful central London office location
- Career development through Merkle University and other tools; with access to courses, textbooks, mentorship, and external training funding
- Private Medical Insurance, Company Pension, life insurance, and other corporate benefits
- A selection of other benefits includes 3 wellness days, birthday day off and 2 volunteer days.
Diversity, Equity & Inclusion
Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.
As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.
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