About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.
Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.
In 2016, the agency joined the Dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.
The Role
We are looking for an experienced customer strategy/CRM strategy lead to join our growing team of marketing strategy specialists. You will be part of a diverse team dedicated to providing insight, analysis and strategic vision and activation of strategic planning across channels. You will report into the Head of Customer Strategy.
You need to have experience in data-driven customer strategy: you have a experience to combine insights from multiple sources to lead actionable recommendations and business changes; you will be adept at simplifying complex frameworks into a clear narrative and translating strategic recommendations into actionable plans. You will tell stories that captures the imagination of the client and instil trust in them is as important as the understanding of the analysis itself.
You will manage meetings and present your thoughts, recommendations and reasoning internally and at board level for clients. If you’re someone who likes innovation, we need a somebody who can quickly build relationships, who can get to the core of the clients’ challenges and deliver insightful, data-led marketing strategies focused on our goals, activated through integrated campaign planning.
Merkle have great relationships with our client base which is founded in the trust of providing deep expertise. The environment is fast-paced and challenging, but also a lot of fun. You will work in a vibrant team of like-minded professionals with a variety of skills and specialisms and will need to balance client demands with the development of Merkle propositions and being an important member of the team in responding to new business opportunities.
What we are looking for in you
A few of the benefits
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
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