Company Description
B2B International, a Merkle company
B2B International is a global B2B market research agency. We deliver world class market research projects to inform, strategic decisions for the largest B2B brands. We combine industry and B2B research expertise to deliver actionable insights.
You will work with colleagues within B2B International, and colleagues from Merkle and dentsu. Merkle is a data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices.
Job Description
You will be responsible for leading Paid Social planning across client accounts within their portfolio. Taking an important role in the delivery of paid social campaigns, they will demonstrate the best Paid Social planning across multiple social platforms, and great client management. You will likely manage at least one Paid Social Account Executive whom they will help develop the skillset of, whilst also ensuring their own development.
- You will manage the Paid Social campaign delivery, from RTB, planning, activation, reporting and optimisation of campaigns for clients
- Build relationships with campaign leads on the client side, and become a trusted source of quality RTBs and plan delivery
- Build a network of Paid Social partner relationships – both with important, established partners and new and upcoming partners to test
- Work with the partners (internal and external) required for successful delivery of campaign – from other channel teams to analytics teams, to creative agencies, PR agencies etc
- Build an exciting and dynamic presentation style to help sell in paid social plans and proposals to clients
- You will support, train and mentor Account Executives in delivering all Paid Social planning and implementation
Qualifications
- Good all-round client service experience
- Experience of Paid Social planning across at least medium-sized clients
- Paid Social activation experience
- Experience managing the finances for campaigns
- Experience managing campaigns on Meta, Twitter, LinkedIn, TikTok
- Maintain relationships with the Paid Social partner community
- Good overall knowledge of MB2B (and dentsu) products and services
- Create insights based on data analysis to lead recommendations, optimisations and expansion of campaigns with clients
Additional Information
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
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