Company Description
Company Description
We are Merkle B2B, one of the biggest B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to-end, best-in-class B2B agency, we are growing at a rapid and exciting pace. You will join a team of over 1,000 B2B specialists globally, acting as agency of record for some of the biggest and most exciting B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more. But don’t just take our word for it – we’ve recently won The Drum’s Best Large B2B agency award.
Job Description
THE ROLE
The Paid Search Account Director role leads the paid search strategy across key client accounts within their portfolio. Taking a leadership role both of the team and the accounts they are running, they will demonstrate account ownership, the best paid search planning and great team development – all to developing growth within people and accounts.
You will manage a team and have a lot of autonomy and take daily ownership over paid search strategy & planning for their client set and assist with ad hoc new business projects. Together with the team they will drive innovative paid search solutions which deliver material value to clients, across a portfolio of accounts and manage the financial management of all campaign activity within the team. You will report into the Head of B2B Performance Media, VP.
THE KEY RESPONSIBILITIES
· Own relationships with mid-level clients on a daily basis and build relationships as a trusted paid search expert and advisor with clients and industry partners
· Lead a portfolio of clients with responsibility for management of the paid search activity for those clients
· Deepen the relationship to ensure retention and paid search growth
· Acting in partnership with key clients you will manage campaigns, including oversight and development of strategy
· Delivering a dynamic presence in presentations and other forms of client communication
· Supporting and mentoring the Account Managers and Executives in delivering all paid search campaign planning and implementation
· Managing the team’s training schedule for both internal & external training opportunities
· Responsible for understanding account profitability, scoping and staffing, and assisting with account forecasting
· Be a part of internal MB2B reporting & analytics conversations, making recommendations of new technologies/abilities which could be relevant for the MB2B tech stack, specifically for paid search
· Lead senior paid search vendor relationships, understanding of all associated rates and margin, negotiate preferred rates and maintain a partnership role in testing/access to new products and capabilities
· Link insights to recommendations, optimisations and expansion of client activity
· Assist the management team with wider projects, including MB2B product development, industry positioning, award entries and representing MB2B at external events
· Immerses self and team in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and partner agencies; know their business model, how it is performing and what success is; know client’s products inside out and applies this knowledge to deliver client plans and service
· Use knowledge of MB2B (and Dentsu) capabilities to influence and contribute to innovative, and value-driven solutions
· Involvement in the agency pitch teams as part of ongoing business development.
THE KEY BEHAVIOURS
· Takes on challenging projects/problems and creates plans that get things moving
· Holds others accountable to meeting high standards
· Stays calm & helps the team navigate change/frustration
· Finds the right balance of constructive challenge and adaptation when faced with opposition (be that guided by clients, team or leadership)
· Steps back from current problems to see future implications to avoid risk & benefit from opportunities
· Asks the non-obvious questions to get at underlying issues
· Looks across MB2B & Dentsu to find the right people to meet client needs
· Sets clear direction for the team, focuses them not just on today but on longer-term plans
· Develops people to ensure they can achieve in post (technical training, client servicing, team leadership)
· Gives balanced feedback and recognition
· Delegates and does not try to do everything themselves
· Demonstrates how an account strategy will affect commercial results for client, MB2B & Dentsu
· Sets realistic forecasts and spots opportunities for cross-selling
· Sees patterns in data, understand what it means and translate into action plans
· Knows who their broader stakeholder group are and ensures they are kept informed
· Creates helpful client proposals on a range of topics, not just their own brand / area / expertise
· Understands client’s marketing strategy and objectives, how all the op-cos can help deliver that and can represent them to the client
Qualifications
THE KEY SKILLS & EXPERIENCE
· Good all-round client service experience
· Experience leading at least a medium-sized client/team
· Paid search planning experience & good sector/B2B experience
· Commercial acumen
· Maintain relationships with the paid search partner community
· Good overall knowledge of MB2B (and Dentsu) products and services
· Experience managing performance campaigns across multiple paid search platforms, with a focus on Google & SA360
Additional Information
A few of the benefits
- You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through dentsu University, and free access to LinkedIn learning
- 29+ days of annual leave (25 days of regular holidays, Birthdays off and 3 additional wellness days) We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
- You'll have a hybrid working schedule, with flexible start/end hours
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
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