Company Description
About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.
Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.
In 2016, the agency joined the Dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.
Job Description
We are looking for an experienced customer strategy/CRM strategy lead to join our growing team of marketing strategy specialists. You will be part of a diverse team dedicated to providing insight and strategic vision and activation of strategic planning across channels. You will report into the Head of Customer Strategy.
You need to have experience in data-driven customer strategy: you have a experience to combine insights from multiple sources to lead actionable recommendations and business changes; you will be adept at simplifying complex frameworks into a clear narrative and translating strategic recommendations into actionable plans. You will tell stories that captures the imagination of the client and instil trust in them is as important as the understanding of the analysis itself.
You will manage meetings and present your thoughts, recommendations and reasoning internally and at board level for clients. If you’re someone who likes innovation, we need a somebody who can build relationships, who can get to the core of the clients’ challenges and deliver insightful, data-led marketing strategies focused on our goals, activated through integrated campaign planning.
Merkle have great relationships with our client base which is founded in the trust of providing deep expertise. You will work in a vibrant team of like-minded professionals with a variety of skills and specialisms and will need to balance client demands with the development of Merkle propositions and being an important member of the team in responding to new business opportunities.
Qualifications
Circa 10+ years’ experience in an agency, consultancy or a client-side essential
Experience in customer journey planning – predominantly direct channels
Experience presenting complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans
Experience using data to evaluate effectiveness of customer communications and in using these results to plan future campaigns, regarding audience, next best actions, content and timing frequencies.
The ability to translate a great audience insight into a compelling creative brief and the experience to guide the team in finding the right concept to answer it
Experience defining and understanding customer audiences based on behaviours, value, needs or socio demo criteria.
Holistic understanding of how people interact across platforms and the cross-channel journey they make.
Collaborate with important partners as a trusted advisor
Enhance the Merkle strategic proposition with new perspectives, translating the ever-shifting sector needs into compelling narrative.
Strong Presentation skills and an ability to bring out the “so what”.
Additional Information
A few of the benefits
- You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through dentsu University, and free access to LinkedIn learning
- 29+ days of annual leave (25 days of regular holidays, Birthdays off and 3 additional wellness days) We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
- You'll have a hybrid working schedule, with flexible start/end hours
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
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