Company Description
A bit about us
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it 'people-based' marketing, and with over 25 years' experience, we are proud to be recognised as a global leader.
Merkle's heritage in data, technology and analytics is the foundation for our understanding of consumer insights that creates our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual customer experiences that improve business growth.
In 2016, the agency joined dentsu, one of the world's biggest media companies to form the Customer Experience Management (CXM) Line of Business.
Job Description
What you'll do
The Senior Business Analyst is a primary role in ensuring the successful delivery and ongoing evolution of solutions for our clients. Part of this is being a key liaison between our clients and other roles within our delivery teams.
The role sits in the UK Data Practice, within the Data and Martech capability and will be primarily focused on projects/programs within this capability.
This is a highly visible position, as the Senior Business Analyst is entrusted with accurately eliciting and documenting our clients’ requirements and acceptance criteria at multiple levels of detail for a program of work or specific project.
What you'll do
Reporting into the Principle Business Analyst, the Senior Business Analyst is a primary role in ensuring the delivery and ongoing evolution of solutions for our clients. Part of this is being a necessary liaison between our clients and other roles within our delivery teams.
You will sit in the UK Data Practice, focusing on projects within the Data and Martech capability.
This is a visible position, as the Senior Business Analyst is entrusted with eliciting and documenting our clients’ requirements and acceptance criteria at multiple levels of detail for a programme of work or specific project.
- Lead or help facilitate discovery workshops with multiple team members across different levels of a client’s organisation and internal Merkle and third-party partners, potentially across multiple locations
- Interface with the client and work with teams within Data and Martech, plus wider areas of Merkle CXM, including being the conduit between areas/roles to support the project delivery process
- Synthesise complex and contradictory information into concise, readable, unambiguous written requirements at multiple levels of detail and including acceptance criteria.
- Take primary ownership for written specifications, from initial creation, through change management and solution delivery
- Help create technical and data solutions into production by designing and supporting the formal client acceptance process, according to Merkle’s defined standards
- Contribute to the design, development and QA processes ensuring the client’s requirements are met and traceable throughout
- Support the continuous development of BAU solutions within the scope of the BA skillset
- Support and own main measurements for specific clients or internal reporting
- Perform as-is and to-be process definition to support the requirement process and affect change
Qualifications
What we're looking for in you
- 5+ years’ experience of working as a Business Analyst or similar roles.
- Excellent team member management
- And ability to manage scope of engagement
- Experience running discovery workshops with multiple team members with complex, and potentially conflicting requirements
- Experience writing detailed specifications for solution delivery with a significant Data or Martech focus
- Experience with Marketing, especially Customer Experience Marketing
- Experience with test planning and use case documentation
- Experienced with Word, Excel (can maintain complex spreadsheets), PowerPoint, Project and Visio
- SQL experience to conduct basic data analysis
- Willingness to travel, can be up to 50%
Additional Information
A few of the benefits
- You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
- 29+ days of annual leave (25 days of regular holidays, Birthdays off and 3 additional wellness days)
- We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
- You'll have a hybrid working schedule, with flexible start/end hours
Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.
As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter
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