Company Description

WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION 

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?  

If you answered yes, why not join us? This could be your first step towards a new and exciting career at COS! We are now looking for an SEO Specialist to join our Digital team on a full time Permanent contract.  

About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.  

Job Description

As SEO Specialist you are responsible for maximizing organic traffic to cos.com, improving page ranking, and optimising the site for search engines.​ You will combine SEO data and insights with the buying strategy and content marketing plan to create an immersive content-driven customer experience that maximises our 'talkable moments' and key shopping journeys.​ 

In this role, you will help to set and prioritise technical SEO developments, identify the potential for growth and set the strategy to drive SEO performance in line with business goals. 

What you will do: 

• Maximize organic traffic for COS websites, to reduce reliance on paid media
• Deliver and execute global SEO strategies for COS websites that meet business goals and future-proof for growth​
• Drive and prioritise SEO for regional COS websites, including setting requirements and acceptance testing​ 
• Responsible alongside the Brand & Comms team to create and deliver our content strategy, brief articles and create clear optimisation strategies  
• Work synchronously with digital marketing functions at group, global and regional level to ensure traffic channel strategies are cost-effective, complementary and reach shared targets​ 
• Develop and execute global strategies for SEO and manage the strategy execution at regional level to expand the company's global reach while considering language and cultural differences​ 
• Continuously identify new SEO growth opportunities by analysing existing information architecture, keyword constructs, audits, and data/traffic analysis
• Share SEO trends with buying and design teams to inform range design and influence buy volumes​
• Collaborate with cross-functional teams to streamline the content production process. Ensure a continuous flow of high-quality commercial content that helps educate customers about COS products and offering​
• Initiate and drive external link-building campaigns alongside PR and digital marketing teams​
• You constantly monitor COS search engine ranking, carry out in-depth competitor analysis and stay informed on tech trends impacting SEO​
• Act as COS stakeholder towards our tech developers, communicating SEO priorities aligned with business goals 

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act. 

In addition to our values for this role we are also looking for:  

• Experience in SEO position, either client or agency side for an B2C ecommerce website, either from luxury, fashion or high priced consumer goods.
• Excellent knowledge of Google tools including GA4, Search Studio & Data Studio 
• Experience in tools such as Advanced Web Rankings, botify, SEMrush, Ahrefs, Screaming Frog 
• Created and delivered a strong content strategy across multiple geographies and languages using your knowledge of fashion trends and customer search patterns. 
• Your excellent verbal and written communication skills motivate others, drive goals forward and you represent COS in a professional way​ 
• You are flexible in your ability to collaborate with others and work independently, taking initiative based on the task and objective 

Additional Information

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide. 

At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background. 

When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months. In addition to this you will also receive lots of fantastic benefits including. 

• 25% Staff Discount 
• Up to 25 days holiday  
• Annual Health Checks 
• Pension Scheme 
• Cycle to work scheme  
• Private Health & Dental care 
• Discounts on everyday brands, lifestyle and activities  
• Discounted Gym Membership 

In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office. While remote working is an integral part of our part of our offer, approx. 3 days per week office presence will be required to foster strong collaborations and team work.  

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.  

We are looking forward to hearing from you!