Company Description
Company Description
UNLEASH.ai is the go-to place on HR and breakthrough technologies that shape the future of work. UNLEASH is the essential source of news, analysis and market trends that inspire and empower organizational leaders worldwide. Headquartered in London, UK, with operations across Europe and the United States.
Our Portfolio of Conferences & Exhibitions includes:
UNLEASH WORLD (PARIS) – The Most Influential HR Event in the World showcases the next wave of breakthrough technologies and the global innovators shaping the future of work.
UNLEASH AMERICA (LAS VEGAS) - The International Festival of HR is where the world's HR Leaders come to do business and discover inspirational stories and know-how that change the way organizations think about HR and innovation.
Ultimately, we provide a platform to share ideas that work, network, and do business.
OUR MISSION
Be the world’s #1 destination and marketplace for human resources, recruitment and learning leaders globally.
Job Description
The successful candidate will work directly with the Head of Delegate Sales and play a key role in driving revenue for our major international conferences and exhibitions in Las Vegas and Paris. They will employ their sales expertise to attract high-quality delegates from the world’s leading employers and most forward-thinking organisations, and ensure our events are well-attended and diverse.
Job Description
About the role
As a Digital Marketing Manager, you'll be integral to our marketing operations, focusing on strategic initiatives to elevate our brand presence. Your role involves the hands-on execution of digital campaigns, combining creativity and strategic insight to contribute to organisational growth.
Three main accountabilities:
- Digital Strategy Development: Formulate and execute comprehensive digital marketing strategies for events, encompassing both organic and paid online advertising and social media campaigns to enhance brand visibility and drive engagement.
- Campaign Execution and Optimization: Plan, implement, and analyse digital marketing campaigns, ensuring they align with event goals, resonate with the target audience, and deliver measurable results. Continuously optimise campaigns based on analytics and insights.
- Digital Presence Enhancement: Oversee the management of the company's online presence, including website optimisation, social media platforms, and other digital channels. Ensure consistent branding, user experience, and effective utilisation of digital tools for maximum impact on event promotion and attendee acquisition.
Key Responsibilities:
Team Support:
- Assist in the day-to-day activities of the marketing team.
- Collaborate to foster a dynamic and high-performance team culture.
Strategic Execution:
- Implement strategic digital marketing plans aligned with organisational goals.
- Utilize market research for data-driven decision-making.
Campaign Execution:
- Execute and optimise digital marketing campaigns across various channels.
- Collaborate with cross-functional teams for campaign success.
Digital Branding:
- Contribute to enhancing the organisation’s digital brand identity.
- Ensure consistent brand representation across digital channels.
Budget Assistance:
- Support in managing and allocating budgets effectively.
- Assist in monitoring expenses.
Market Insight:
- Aid in conducting market research for insights into trends and opportunities.
- Utilize data-driven insights to refine digital marketing strategies.
Cross-Functional Collaboration:
- Collaborate on mutually beneficial promotional activities.
- Contribute to building and maintaining digital partnerships.
Performance analysis:
- Assist in establishing KPIs for digital marketing initiatives.
- Participate in analysing and reporting on campaign performance.
Qualifications
Experience:
- Proven experience as a Digital Marketing Manager, preferably in the events industry.
- In-depth knowledge of digital marketing channels, tools, and strategies.
- Strong social media management, email marketing, and content creation proficiency.
- Demonstrated success in SEO and SEM campaigns.
- Proficient in analytics tools and data-driven decision-making.
- Excellent communication and interpersonal skills.
- Budget management experience in a digital marketing context.
- Familiarity with the latest digital marketing trends and technologies.
Additional Information
What we offer in return:
👩⚕️ Private Medical Insurance with Vitality
🏖 Unlimited Holidays
🧸 Up to 3 volunteer days annually to help give back to society whilst working on issues you feel passionate about
🤸🏽♂️ Work from anywhere
📢 Access to the greatest Influencers and Pioneers in the World
🎫 2 annual tickets to the greatest HR Shows on Earth (Las Vegas and Paris!)
🤕 Paid Sick Leave
💜 Compassionate Leave — up to 10 days' time off if you lose a loved one
🤰🏾 6 Months Enhanced Maternity Pay
📨 Employee Referral Scheme
⭐ Long Service Award
🧐 A great opportunity to gain relevant experience and inspiring challenges in an international environment
Life Assurance Scheme (x4 Salary)
To apply, please submit your resume and a brief cover letter explaining why you would be a great fit for this role.
Please note: Only successful candidates will be contacted.
Diversity, Equity, Inclusion and Belonging
At Unleash, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn't just an initiative at Unleash.
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