Company Description
UNLEASH is a dynamic and innovative exhibition and event company known for creating unforgettable B2B experiences. With a track record of delivering high-impact events, we connect businesses, foster innovation, and drive industry growth. Over the past year, we've witnessed phenomenal growth, and as we continue to expand our portfolio, we're seeking a passionate and experienced B2B Event Director to lead our talented team and take our events to the next level.
Headquartered in London, UK, with operations across Europe and the United States. Our Portfolio of Conferences & Exhibitions includes:
UNLEASH WORLD (PARIS) – The Most Influential HR Event in the World showcases the next wave of breakthrough technologies and the global innovators shaping the future of work.
UNLEASH AMERICA (LAS VEGAS) - The International Festival of HR is where the world's HR Leaders come to do business and discover inspirational stories and know-how that change the way organizations think about HR and innovation.
Ultimately, we provide a platform to share ideas that work, network, and do business.
Our mission
Be the world’s #1 destination and marketplace for human resources, recruitment and learning leaders globally.
Our purpose
Repurpose Mankind in the Age of Machines.
Job Description
The Vendor Marketing Manager is responsible for overseeing the planning and execution of all client recruitment and retention marketing campaigns required to support the UNLEASH commercial team across all product ranges and to underpin the delivery of the full-year revenue.
Role responsibilities
1. Lead Generation Strategy:
- Develop and execute comprehensive B2B lead generation strategies to identify and reach new business customers and support renewal / upsell revenue growth.
- Utilise various marketing channels, including digital marketing, email marketing, social media, events, and partnerships, to generate high-quality leads.
- Analyse market trends, customer behaviour, and competitor activities to identify new opportunities for lead generation.
2. Content Marketing:
- Create compelling and engaging content tailored to the needs and preferences across the sub sectors of the HR Tech market.
- Develop and take responsibility of brochures, blog posts, whitepapers, case studies, webinars, and other content assets to establish thought leadership and attract potential leads.
- Optimize content for search engines (SEO) to enhance online visibility and attract organic traffic.
3. Data Analysis and Optimisation:
- Utilise analytics tools to track the performance of marketing campaigns and identify areas for improvement.
- Analyse lead conversion rates, customer engagement metrics, and other relevant KPIs to refine marketing strategies and optimise lead generation efforts.
- A/B test various marketing elements to determine the most effective strategies for lead generation.
4. Commercial Team Support:
- Collaborate closely across the commercial teams at UNLEASH (new business, account management, customer success, and enterprise) to understand their requirements and align lead generation efforts with their goals.
- Provide the sales team with high-quality, warm leads and ensure seamless handoff processes to facilitate effective follow-ups.
- Continuously communicate with the commercial team to gather feedback on lead quality and adjust strategies accordingly.
5. Partnership Development:
- Identify and establish strategic partnerships with relevant organizations and industry influencers to expand the reach and credibility of our brand.
- Collaborate with partners to create joint marketing initiatives that generate mutual leads and enhance brand visibility.
6. Budget Management:
- Manage the customer marketing budget effectively, allocating resources to the most impactful lead generation initiatives.
- Monitor expenses, track ROI, and adjust strategies as necessary to ensure optimal use of resources.
Qualifications
- At least 4 years of proven experience in B2B lead generation environment.
- Extensive campaign strategy, management and execution experience from data selection, analysis, and budget management through to reporting, response analysis and insights
- Strong understanding of digital marketing, content marketing, and social media strategies.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Exceptional communication, collaboration, and interpersonal skills.
- Analytical mindset with the ability to translate data into actionable insights.
- Demonstrated ability to work in a fast-paced, dynamic environment and meet tight deadlines.
- Creative thinker with a problem-solving attitude and a passion for driving results.
Additional Information
Why Join UNLEASH:
- Be part of a dynamic, growth-oriented company that values innovation and creativity.
- Lead and shape the future of B2B events in a supportive and collaborative environment.
- Enjoy opportunities for professional development and career growth.
- Contribute to the continued success and expansion of a company that has experienced phenomenal growth over the past year.
- If you're a passionate and visionary event professional ready to take on the challenge of driving event excellence at UNLEASH during this exciting period of growth, we invite you to apply and be part of our dynamic team. Together, we'll create extraordinary experiences that make a lasting impact.
What we offer in return:
- 👩⚕️ Private Medical Insurance
- 🏖 Unlimited Holidays/PTO
- 🧸 Up to 3 volunteer days annually to help give back to society whilst working on issues you feel passionate about
- 🚲 Cycle to Work Scheme
- 💻Modern and friendly co-working environment in London with a fun and ambitious team for those days when you may want to work from an office
- 📢 Access to the greatest Influencers and Pioneers in the World
- 🤕 Paid Sick Leave
- 🛡️ Life Assurance Scheme (x4 Salary).
- 💜 Compassionate Leave — up to 10 days' time off if you lose a loved one
- 🤰🏾 6 Months Enhanced Maternity Pay
- 📨 Employee Referral Scheme
- ⭐ Long Service Award
- 🧐 A great opportunity to gain relevant experience and inspire challenges in an international environment
Diversity, Equity, Inclusion, and Belonging
UNLEASH is committed to creating a Diverse, inclusive and rewarding environment.
Our culture is based on the mantra of skills first, so no matter your Race, Ethnicity, Gender, Gender Identity, Sexual Orientation, Age, Social Class, Physical Ability or Attributes, Religious or Ethical Values, National Origin, or Political Beliefs, we will provide a 'Safe & Secure Workplace' where you can learn, develop and grow both personally and professionally.
We aim to maintain our identity as an “Employer of Choice” by providing a rewarding and fulfilling working environment with flexible working, a well-being programme, and meaningful benefits, including Life assurance, private health, cycle to work scheme and many more.
Our priority as a business is to make sure our team is happy and healthy whilst continuing to succeed and grow at UNLEASH.
Please note: Only successful candidates will be contacted.
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