Company Description
UNLEASH is a dynamic and innovative media and event company known for creating unforgettable B2B experiences. With a track record of delivering high-impact events, we connect businesses, foster innovation, and drive industry growth.
As we embark on a new phase of expansion, fuelled by our recent exceptional growth, we seek a visionary Digital Marketing Growth Manager to help steer a future brimming with potential.
Headquartered in London, UK, with operations across Europe and the United States, our Portfolio of Conferences & Exhibitions, and media includes:
UNLEASH WORLD (PARIS) – The Most Influential HR Event in the World showcases the next wave of breakthrough technologies and the global innovators shaping the future of work.
UNLEASH AMERICA (LAS VEGAS) - The International Festival of HR is where the world's HR Leaders come to do business and discover inspirational stories and know-how that change the way organizations think about HR and innovation.
UNLEASH.ai is the go-to place on HR and breakthrough technologies that shape the future of work. UNLEASH is the essential source of news, analysis and market trends that inspire and empower organizational leaders worldwide.
Ultimately, UNLEASH provides a platform to share ideas that work, network and do business.
OUR MISSION
Our mission is to be the world’s #1 destination and marketplace, providing inspiration for leaders in human resources, recruitment and learning.
OUR PURPOSE
Repurpose Mankind in the Age of Machines.
Job Description
UNLEASH is seeking a dynamic and results-driven B2B Digital Marketing Growth Manager to join our marketing team. The core focus of this role is to expand and enrich our database by effectively marketing our suite of digital products, encompassing both independent and commercial content. The ideal candidate will possess a strong background in digital marketing within the B2B sector, demonstrating a proven track record of leveraging digital channels to significantly grow and engage professional audiences.
RESPONSIBILITIES
- Develop and implement innovative digital marketing strategies to drive database growth and enhance engagement with UNLEASH's digital products.
- Collaborate with content and product teams to ensure a cohesive marketing approach that promotes our independent and commercial offerings effectively.
- Analyse and optimise marketing campaigns and channels to increase reach, engagement, and conversions.
- Utilise data-driven insights to identify trends, opportunities, and challenges in growing the UNLEASH database in both quantity and quality, adjusting strategies accordingly.
- Foster relationships with key industry partners and stakeholders to amplify content reach and drive audience growth.
- Increase engagement levels across all digital media products from independent content consumption, to webinar registration, to virtual roundtable attendance.
- Website content creation: improving data capture and lead generation for new audience, creating best-in-class landing pages.
- Work with the Editor-in-Chief to ensure editorial content is effectively marketed to acquire new audience members and build strong engagement with the existing community. This is a critical role to build the right database for our business.
- Work with the Head of Content Labs to deliver the content marketing campaigns to achieve audience and leads for our digital commercial partners.
- Support process with the Customer Success team to manage client expectations and consistently exceed campaign performance.
- Drive customer engagement and conversion through insightful data analysis and customer journey mapping.
- Streamline processes, foster innovation, and ensure marketing excellence.
- Dsegd management and execution of social requirements for digital media.
- Set up, manage, and optimise paid advertising campaigns on platforms such as Google Ads (PPC), and LinkedIn. Analyse performance metrics and adjust strategies to maximize ROI.
- Work with design, copywriting, marketing, sales, and external agency teams to deliver engaging content and robust campaigns.
- Manage a marketing budget and accurately track spend and projections for budgeting & forecasting.
Qualifications
- Demonstrable experience in B2B digital marketing, with a focus on audience growth and engagement.
- Strong analytical skills, with the ability to interpret data and make informed decisions to optimise marketing efforts.
- Creative thinker with a passion for developing and executing innovative marketing strategies.
- Excellent communication and collaboration skills, capable of working closely with cross-functional teams to achieve business objectives.
- Excellent Database Management skills utilising monitoring tools and optimising database performance.
Additional Information
What we offer in return:
👩⚕️ Private Medical Insurance with Vitality
🏖 Unlimited Holidays
🧸 Up to 3 volunteer days annually to help give back to society whilst working on issues you feel passionate about
🤸🏽♂️ Work from anywhere
📢 Access to the greatest Influencers and Pioneers in the World
🎫 2 annual tickets to the greatest HR Shows on Earth (Las Vegas and Paris!)
🤕 Paid Sick Leave
💜 Compassionate Leave — up to 10 days' time off if you lose a loved one
🤰🏾 6 Months Enhanced Maternity Pay
📨 Employee Referral Scheme
⭐ Long Service Award
🧐 A great opportunity to gain relevant experience and inspiring challenges in an international environment
Life Assurance Scheme (x4 Salary)
To apply, please submit your resume and a brief cover letter explaining why you would be a great fit for this role.
Please note: Only successful candidates will be contacted.
Diversity, Equity, Inclusion and Belonging
At Unleash, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn't just an initiative at Unleash.
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