Company Description
On May 31, 2023, Viasat completed its acquisition of Inmarsat, combining the teams, technologies and resources of the two companies to create a new global communications partner.
About Viasat
Viasat is a global communications company that believes everyone and everything in the world can be connected. With offices in 24 countries around the world, our mission shapes how consumers, businesses, governments and militaries around the world communicate and connect. Viasat is developing the ultimate global communications network to power high-quality, reliable, secure, affordable, fast connections to positively impact people's lives anywhere they are—on the ground, in the air or at sea, while building a sustainable future in space.
Viasat Government
Viasat Government (VGOV) is comprised of six key business areas across four Business Units: Government Systems, Government Services, International Government and Antenna Services. We aim to define, shape and deliver the future of government mission-critical systems, establishing Viasat as the trusted connectivity partner, across air, land, sea, space and cyber, around the world, by delivering global connectivity and military grade protection for our government end-users
Job Description
Primary role purpose:
The Marketing Manager role for the International Government and Antenna Systems business areas is a crucial tactical role. It not only provides input into the marketing direction of the business unit, but also ensures that the planning and implementation of associated activities and campaigns run on time and on budget, ensuring a positive impact on market penetration and customer satisfaction for International and Antenna System services within the global market place.
The manager works closely with the other members of the central corporate marketing team to ensure that the image of business units both internally and externally is of a forward thinking, professional outfit who seeks to maximise end user satisfaction and promote the status of Viasat and Viasat Government.
Key Responsibilities/Accountabilities:
- Assist in the development and collation of all marketing plans and campaigns to support both B2B and B2C, including allocation and management of budgets and ROI tracking.
- Be the liaison person for sales, business development and market development and offer development teams to establish a plan that fulfils the business units’ objectives and priorities across all market sectors and geographies.
- Work with Marketing Director to establish and maintain a compelling online, social media, video and print image plan for the business unit both directly and through partners that demonstrates clear wider purpose and generates positive sentiment in the market.
- Play a major part in the organisation of key marketing for the International Government and Antenna Systems events and campaigns, ensure stakeholders are driving decisions and the events team are executing as briefed and planned. This includes affiliated, external customer, partner and internal events. Some attendance at events is also required.
- Liaise internally with different corporate marketing areas/teams, such as creative, digital, brand, events, internal and external communications as well as our operational teams to manage and unsure all content and collateral requests from stakeholders are delivered on brand, on time and on budget.
- Support operational lead and wider organisation in the coordination of key internal communications including staff newsletters, leadership updates.
- Support the central marketing team with the new website development creating new and repurposing existing content.
- Be the brand advocate for the business unit and ensure that all activity and collateral is delivered on brand and on time for each respective audience and market across all territories, including working with translation agencies and merchandise suppliers.
- Become the in-house expert for Pardot and SFDC or other CRM tools, using them to maximise and streamline CRM efficiency and to work with the central marketing digital team to ensure that there is complete synchronisation between the platforms. As well as push customer facing business unit’s team members to ensure that SFDC is updated with correct information following completion of marketing campaigns and to conduct regular audits of compliance.
- Generate social media plans and campaigns to increase brand awareness and followers, manage these platforms, content and reporting.
- Responsible for procurement and PO/PR for the marketing through inhouse procurement portals and expenses management.
- To help manage internal and partner facing repositories ensuring they are always up to date with new content and collateral, auditing legacy content and following up for updates.
- To be responsible for G2 Sponsorship activities to ensure we maximise CSR exposure for G2 and Inmarsat. This will include liaising with sponsored campaigns and partners to collate pictures and stories for use in such projects.
- To develop strong collaborative links with peers across the other business units and corporate teams to ensure a coherent and aligned overall corporate.
Qualifications
Your Skills & Experience:
- Experience in B2B and working within a corporate marketing environment.
- Experience and a generalist marketeer
- Experience working on global external and internal marketing activity globally.
- An ability to communicate with people at all levels of the organisations including strong stakeholder management skills - Confident and articulate.
- Experience in digital marketing, marketing automation and CRM software
- Creative professional with experience with creation tools such as Adobe suite advantageous
- Excellent organisation skills with the ability to work to tight deadlines and on budget.
- Flexibility, adaptability and a co-operative attitude – able to work as part of a team but also independently and proactively.
- A good degree of initiative and self-motivation with a natural ability to inspire and manage stakeholders and collaborators but also operationally hands-on.
We are looking for someone passionate about marketing and branding, who wants to have fun in their role and can work autonomously as part of a fast moving team.
Desirable Skills & Experience:
- Experience with CMS system
- Understanding SEO and copywriting
- Understanding marketing and financial metrics
Additional Information
You must be eligible to work in this location advertised.
Our culture and ways of working
Our values define our culture and represent what we believe in. Viasat employees aspire to behaviours that support our values, which create a stronger working environment and lie at the heart of our continued success as an organisation.
- Customer – we provide a unique value to our customers
- Accountability – we take ownership, we deliver results, and we keep our promises
- Respect – we collaborate, we embrace and celebrate diversity and we value difference
- Excellence – we create bold solutions for our customers and put quality at the heart of everything we do
We also value and encourage a healthy work-life balance, so we offer flexible working wherever possible. Depending on the operational requirements of your job and your team, we can offer compressed hours (nine-day fortnight), hybrid office-remote working, and flexibility during your working day to take care of personal commitments.
Diversity
We want the best people for the job, and we warmly welcome applications from you if you’re suitably qualified and eligible, regardless of your sex, gender, age, race, ethnicity, disability, sexuality, gender identity, neurodiverse qualities, religion or belief, marital status, pregnancy, or maternity status.
We are signed up to the Halo Hair Code, which aims to protect employees who come to work with natural hair and protective hairstyles associated with their racial, ethnic, and cultural identities.
To give you the best experience possible during your application process and interview, we can make adjustments. For example, if you’re visually impaired we’ll happily meet you locally and help you find your way to our office, or if you have neurodiverse qualities, we can provide you with additional support to help you prepare for your interview. Please let our Resourcing Team know if there are any ways in which we can support you.
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