Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021."

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives. 

As a SEM Marketing Manager on the Consumer Marketing team, you'll manage and scale our paid search campaigns on Google and Microsoft to drive students to our online degrees and drive revenue for Coursera through paid new customer acquisition. You will own and scale our current efforts across all these two ad platforms, and pilot new paid advertising opportunities in Google Ads to attract new paying customers for Coursera.

To be successful in this role, you will drive the roadmap for paid acquisition for your channels, be responsible for managing a budget that hits acquisition targets consistently, and work cross-functionally with brand, regional marketing teams, data science, product and media agency partners (as needed) to ensure we are driving performance and effectively communicating our brand.

Responsibilities:

• Support and drive paid user acquisition for our consumer business segment via Google and Microsoft Ads
• Report and analyze campaign performance on a weekly and monthly basis; develop insights and present quarterly business reviews. Identify the highest impact testing opportunities
• Collaborate with Data Science, SEO, Brand, Data Engineering, and Product to ensure that we are driving incremental ROI-positive performance while effectively communicating our brand
• Collaborate with regional teams to ensure their localized paid search campaigns support global targets in a cost-effective manner. Share and maintain global best practices that can be adapted regionally
• Partner with Data Science and Finance to understand LTV/CAC rates of the paid customers from SEM

Basic Qualifications:

• 3+ years of experience owning performance marketing goals and cost-efficient management of marketing budgets using Google ads.
• 3+ years of experience using data visualization tools, Excel, SQL or other data analytics tools to analyze campaign performance.
• Demonstrated history managing SEM campaigns in collaboration with cross-functional teams such as Data Science and SEO (organic).
• Demonstrated history working with Google Tag Manager or has collaborated with teams that owned/managed Google Tag Manager.
• Demonstrated history partnering with brand or creative teams to formulate or optimize campaign messaging.

Preferred Qualifications:

• Background in SEM/PPC
• Google Ads certified
• Google Analytics certified
• Experience with SEO (organic search)
• Familiarity with SQL
• Tableau / PowerBI experience or certified

If this opportunity interests you, you might like these courses on Coursera:

• Meta Marketing Analytics
• Digital Marketing Specialization
• Google Digital Marketing & Ecommerce

Compensation:

Our job titles may span more than one career level. The starting base pay for this role is between $104,000 to $150,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.