Company Description

Our client is a comparison service founded in 2012 for UK movers to compare and connect with moving industry professionals they can trust. They started comparing removal companies for home movers and quickly added surveying and conveyancing as additional services. With more services on the way, their mission is to become the home of moving home. They’re building the best network of verified partners from local trusted professionals, whilst saving home movers time and money on moving services and becoming a recognizable brand within our industry and beyond.

Job Description

In this role, you’ll be responsible for planning and managing paid search campaigns across platforms like Google Ads and Facebook. Responsibilities include optimizing campaign performance, creating compelling ad content, and analyzing data for insights. The candidate should stay updated on industry trends, identify new opportunities, and conduct A/B tests for continuous improvement.

The key responsibilities of the role will include, but are not limited to:

• Plan, build, and analyze paid search campaigns.
• Manage and optimize multiple Paid Media campaigns to meet and exceed performance goals.
• Manage and grow current campaigns

1. Oversee Google Ads, Bing Ads accounts, and other Paid channels like Facebook and LinkedIn as we develop our paid media presence.
2. Regularly analyze keywords, landing pages, search terms, audiences, and competitors/auctions.
3. Work with our in-house design team to develop ads and landing pages.
4. Develop compelling ad copy that effectively communicates the key benefits of our products/services.

• Monitor and report your success

1. Analyze campaign data and provide insights to inform future strategies.
2. Support team with monthly reporting.
3. Maintain insightful and cross-channel trend reporting.
4. Tracking daily KPIs to identify opportunities for improvement or more efficient spending.

• Taking things to the next level

1. Identify new areas of Paid Media opportunities for the business.
2. Stay current with industry trends and best practices to ensure campaigns are utilizing the latest techniques and technologies.
3. Conduct A/B tests to continuously improve ad performance and drive cost-effective results (Ads, Landing Pages, Campaigns, etc..)

Qualifications

• Be willing to work on-site in Cardiff as this is NOT a remote role.
• 2+ years of experience working on Paid Search campaigns.
• Proficient in managing large campaigns and budgets.
• Proficient in Google Ads Editor and Google Analytics.
• Highly analytical and problem solver.
• Lead gen experience desired (not essential).

Additional Information

Benefits:

Our client has an engagement policy with perks and benefits, including:

• Annual pay rises
• Free private health care
• Free private dental plan
• Flexitime, No core hours & no weekends
• Christmas closure, have 2 weeks off over Xmas on them
• 2 days remote a month
• Personal wellbeing allowance
• Birthday off, have your birthday off on them
• Workiversary reward, extra day of to celebrate
• Pension scheme, 5% employer contribution
• Free parking
• Employee of the month
• Free food every fortnight
• Team socials
• Training budget, annual budget to help career
• Long term service benefits, extra annual leave
• Moving home budget
• Maternity leave
• Referral scheme
• Paid sick leave

To apply, please kindly send your updated resume.