The Partner Marketing Manager is responsible for the delivery, development, and execution of demand generation programs that enable Workiva Partners to identify new sales opportunities, generate qualified sales pipeline, and drive revenue success for Workiva in EMEA. This includes developing and implementing strategic co-marketing plans, localized marketing, sales readiness training and product enablement. 

What You’ll Do

• Define and execute Partner Marketing strategy in conjunction with our EMEA Partner organization

• Develop and document partner-led management strategies

• Become the expert for Partner Marketing processes, requirements, and dependencies for assigned areas 

• Drive alignment with the global Partner Marketing team and cross-functional teams

• Ensure mutual plans are created with Partners as defined by the Workiva Partner program

• Create a cross-functional marketing plan to meet EMEA Partner objectives

• Build and execute joint marketing campaigns with EMEA Partners that result in measurable pipeline growth

• Actively provide input to the regional and global Partner Marketing teams on requirements for future campaigns and infrastructure improvements

• Take part in relevant projects to further enhance partner marketing operations

• Leverage insight and tools to assess the effectiveness of Partner Marketing initiatives

• Lead Partner Marketing planning and Quarterly Business Review cadence sessions with regional and global teams

What You’ll Need

Minimum Qualifications

• 4+ years of related experience in a similar role - ideally partner/channel marketing, field marketing or similar

• Undergraduate degree or equivalent combination of education and experience in a related field

Preferred Qualifications

• Excellent interpersonal communication, both written and verbal

• Strong presentation skills

• Ability to influence at all levels - both internally and externally

• Metrics-driven mindset with data and analytics skills

• Team player with a proven track record in working effectively with cross-functional teams

• Ability to operate in a fast-moving and dynamic environment

• B2B marketing experience with a focus on partner or channel marketing

• Experience in creating marketing campaigns aligned to business targets - supported clearly by joint value propositions

• Experience in creating account based marketing (ABM) campaigns

• Fluency in English required - additional fluency in Dutch, French or German a plus but not essential

Travel Requirement and Working Conditions

• Up to 25% travel for customer, partner, and internal events

• Reliable internet access for any period of time working remotely, not in a Workiva office

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy: 

• Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.

• Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more

• Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
   

Learn more about life at Workiva: https://www.linkedin.com/company/workiva/

Learn more about benefits: https://www.workiva.com/careers/benefits

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.