About ihateironing:

ihateironing is UK's biggest on-demand laundry service, connecting 100,000s of customers with the very best dry cleaners in their area through our platform and master network.

We have amibitions to be bigger in the US than the UK and we're looking for someone to spearhead our growth initially in NYC and then beyond.

We’re passionate about growing the small businesses we partner with and making city living a bit less stressful for our customers.

Role: Head of Acquisition

Responsible for optimisation of our existing customer acquisition channels as well testing and developing new channels in NYC. The City Growth Manager will oversee some channels directly as well as overseeing any external agencies. You will be responsible for the cost effective acquisition of customers to support our continued profitable growth.

Responsibilities:

• Grow the number of customers acquired in NYC while ensuring we are attracting the right customers at the right cost through a mixture of hands on channel management and support your team members to successfully optimise their respective channels

• Manage and improve experimentation process to develop new channels

• Analyse Data and Metrics: Utilise data-driven insights to evaluate campaign performance, identify opportunities for improvement, and optimise marketing efforts to achieve desired results.

• Budget Management: Responsible for managing and allocating the marketing budget efficiently across different acquisition channels to drive cost-effective and high-impact campaigns.

• Additionally, have the opportunity to expand the team further by hiring more talented marketing professionals to support the company's growth.

Requirements

• High energy and commitment to get things done and makes things happen
• A problem solver and creative thinker: The ability and preference for figuring things out rather than being told what to do
• Expertise in various acquisition channels: Demonstrated experience in successfully managing at least one of Paid Social, Partnerships, PR or Offline Marketing Campaigns.

• A learner. Humble enough to understand you don’t know everything but hungry enough to find the answers

• Proven track record: Previous experience in an acquisition focussed marketing role with a focus on customer acquisition, preferably in a fast-paced, digital-driven B2C environment. Must have been in a business with less than $20m in sales
• Leadership and communication skills: Ability to lead a team, collaborate with other departments, and effectively communicate ideas and strategies.

• Data-driven mindset: Strong analytical skills, capable of translating data into actionable insights to optimise marketing strategies.

• Person centred mindset: Deep human understanding of our customers

• Scale-up literate. Concepts such as CAC, LTV, Cohorts, Pay back periods should be second nature. Experienced and comfortable with modern SaaS tools across A/B testing, marketing automation, analytics and CRM .

• Bachelor's degree

Benefits

• Competitive salary package
• Health and fitness subsidy
• Annual conference budget
• Flexible working hours
• Hybrid role (if not based in NYC you need to be able to travel to the city regularly)

Note: To apply, please submit your updated resume and a cover letter outlining your relevant experience and how you plan to contribute to ihateironing's customer acquisition success and the growth of the marketing team.