Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.
As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.
Job Summary:
As the CMO at Prepared Hero you will play a pivotal role in shaping the company's performance marketing strategy, building & leading the marketing team and building brand identity to drive revenue growth, new customer acquisition and retention.
Requirements
Key Responsibilities:
Strategic Leadership: Develop and execute the company's overall marketing strategy, ensuring alignment with business goals and objectives.
Brand Management: Define and maintain the company's brand identity, ensuring consistency across all marketing channels and materials.
Team Management: Build and lead a high-performing marketing team, setting clear goals, providing mentorship, and fostering a collaborative and innovative culture.
Market Research and Analysis: Conduct market research to identify industry trends, customer preferences, and competitive landscape to inform marketing strategies.
Performance Marketing: Oversee all aspects of digital marketing with a specific focus on paid advertising channels such as Meta, Google, YouTube, Amazon and Influencers
Product Marketing: Collaborate with product development teams to create effective product marketing strategies and launch plans.
Marketing Analytics: Implement data-driven decision-making processes, track KPIs, and regularly report on marketing campaign effectiveness.
Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies while maximizing ROI.
Qualifications:
At least 10+ years experience in a senior marketing leadership role with a DTC/ eComm brand (minimum 8 figures in revenue) with a successful track record in performance marketing strategy, execution and team building.
You possess a thorough understanding of Paid Media Channels like Meta, Google and Amazon and the economics that drive them.
Strong understanding of market research, customer research, data analytics, emerging marketing trends and direct response marketing & copywriting principles.
Exceptional communication, presentation, and interpersonal skills. You need to sell the team on the vision and get them to execute that vision accordingly.
Ability to think creatively, strategically and analytically with a focus on problem-solving and results-oriented decision-making.
Demonstrated ability to work collaboratively with cross-functional teams.
Direct experience in the Supplement category and/or natural health is an advantage.
Your personal values align with our brand values.
Benefits
Benefits
Base range of $250,000-350,000 + competitive bonus plan
Comprehensive medical insurance reimbursement package for medical, dental, and vision
Unlimited PTO + Regional Holidays
Wellness & workspace budget;
Fully remote position with flexible working schedule.
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