Conceptualize and Design: Develop creative concepts and design visual assets for marketing campaigns, including digital ads, social media graphics, email templates, and print collateral.
Brand Consistency: Ensure that all designs adhere to brand guidelines and maintain consistency with the brand's visual identity across all marketing channels.
Collaborate with Marketing Team: Work closely with the marketing team to understand campaign objectives and messaging, and translate them into compelling visual designs. (As per design brief)
Create Compelling Visuals: Produce high-quality graphics that capture attention, convey key messages, and resonate with target audiences.
Adapt Designs for Different Channels: Modify designs to suit various digital and print channels, ensuring optimal visual impact and readability.
Manage Multiple Projects: Handle multiple projects simultaneously, from concept to completion, while meeting deadlines and maintaining quality standards.
Provide Design Support: Offer design support to other teams within the organization as needed, ensuring that all visual communications are of a high standard.
Stay Updated on Design Trends: Keep abreast of design trends, tools, and best practices to continually improve the quality and effectiveness of marketing materials.
Additional Responsibilities:
Support with magazine layout and production
Edit Videos, Podcast and Photos
Amend designs after feedback
Create animated Graphics (.GIF and .Mp4 formats)
Requirements:
Solid knowledge of design principles
A strong portfolio of static and animated graphics
Design experience in publishing work flow
Advance knowledge in Photoshop and Illustrator
Proficient with InDesign, Premier pro and After Effects
A keen eye for aesthetics and details
Excellent communication skills
Ability to work methodically and meet deadlines
Degree in Design, Fine Arts or related field is a plus
Good knowledge in MS office (PowerPoint, Word and Excel)
Skills:
Creativity
Communication
Typography
Layout
Colour theory
Print design
Web design
Knowledge of Adobe Creative Suite or similar tools
Time management
Attention to detail
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