Marketing Manager - Audience Retention - Software at Houseful
London, United Kingdom
Job Descrption
Hybrid Working Pattern - 2 days per week in our London Bridge office.
Houseful Houseful is home to trusted brands Zoopla, Alto, Hometrack, Yourkeys, Mojo and Prime location.
Together we’re creating the connections that power better property decisions, by unlocking the combined strength of software, data and Insight.
We make moves with head and heart to achieve our big ambitions, and to drive progress in the property market. There’s never been a better time to join us.
Our Software business Our software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year.
We deliver a one-stop shop for estate agents and home builders to drive
efficiencies, speed up the transaction while reducing risk, improve end-customer experiences, stay ahead of regulatory changes and unlock new areas for business growth.
Our open APIs integrate with other platforms across lending, conveyancing and prop-tech providers, enabling us to power end-to-end property transactions and unlock a wide range of benefits for the wider industry and their customers.
Role Summary The Marketing Manager, Audience Retention role, will be pivotal in developing and executing strategies to nurture and retain our valuable customer database.
This role is dedicated to reducing churn by delivering meaningful, engaging content and solutions that bolster our customers' loyalty and perception of our brands.
Working closely with the product and sales teams, this role aims to ensure that our customer satisfaction metrics, such as Renewal Rate and Net Promoter Score (NPS), remain high.
Key Responsibilities
Design and implement targeted nurture and retention campaigns to actively engage our estate agent database.
Collaborate with product and sales teams to identify customer pain points and develop content strategies that offer practical solutions and insights.
Monitor and analyse campaign performance, using data to drive decisions and improve future engagement strategies.
Ensure that all retention efforts align with our brand voice and contribute positively to customer perception and loyalty.
Manage communication channels effectively to maintain a consistent and engaging dialogue with our audience.
Stay ahead of industry trends and competitor activities to adapt strategies that keep our brand top-of-mind and minimise churn.
Essential Skills
Proven experience managing customer retention and engagement campaigns, preferably in a B2B software or property market context.
Strong analytical skills to evaluate campaign effectiveness and adapt strategies accordingly.
Excellent collaboration and communication skills, with the ability to work closely with cross-functional teams to align on customer engagement strategies.
Creative problem-solving abilities to address customer challenges and improve retention.
Deep understanding of customer journey mapping and experience in creating targeted content that addresses various stages of the customer lifecycle.
Preferred Qualifications
Experience in the property industry or B2B software market is highly beneficial.
Proficiency in CRM and marketing automation tools to execute and monitor campaigns.
Background in data analysis and reporting tools to measure campaign success and inform future strategies.
Benefits
Everyday Flex - greater flexibility over where and when you work
25 days annual leave + extra days for years of service
Day off for volunteering & Digital detox day
Festive Closure - business closed for period between Christmas and New Year
Cycle to work and electric car schemes
Free Calm App membership
Enhanced Parental leave
Fertility Treatment Financial Support
Group Income Protection and private medical insurance
Gym on-site in London
7.5% pension contribution by the company
Discretionary annual bonus up to 10% of base salary
Talent referral bonus up to £5K
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