Company Description

xUnlocked (www.xunlocked.com) is an edtech scale-up experiencing rapid growth. We are an on demand video-delivered B2B platform with two core products: Sustainability Unlocked and Finance Unlocked. Our platform delivers thousands of premium learning courses, all created in-house with 200 world leading expert practitioners and we work with globally recognised clients including Santander, Airbus and GSK.

We are also a B-Corp, focused on making a positive social impact through the power of education.

Who we are looking for

We’re seeking a passionate storyteller who excels in crafting compelling narratives that captivate audiences. Reporting into the Head of Marketing, this role will be working across all products in the xUnlocked portfolio. If you're ready to make a meaningful impact and drive our brand forward through the power of storytelling, we want to hear from you.

Job Description

About the role

You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives that promote our solutions, generate demand, and contribute to the company's growth objectives.

Key Responsibilities:

• Market Analysis: Conduct thorough market research and analysis to understand the needs, preferences, and challenges of enterprise clients in the digital learning space. Identify key market trends, competitive insights, and opportunities for differentiation.

• Product Positioning and Messaging: Develop compelling value propositions, messaging frameworks, and positioning strategies for our digital learning products targeted at enterprise customers. Ensure alignment with customer needs, market dynamics, and product capabilities.

• Go-to-Market Strategy: Collaborate with product management, sales, and other cross-functional teams to develop comprehensive go-to-market plans for new product launches and feature releases. 

• Marketing Collateral and Content Creation: Create high-quality marketing collateral, sales enablement materials, and content assets to support demand generation and sales efforts. This includes presentations, case studies, website content, and other marketing materials.

• Campaign Management: Plan, execute, and optimise integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and events. Monitor campaign performance, analyse results, and iterate based on insights to drive continuous improvement.

• Sales Enablement: Collaborate with the sales team to develop sales tools, training resources, and messaging guidelines that enable them to effectively communicate the value proposition of our digital learning products to enterprise clients. Provide ongoing support and assistance to ensure alignment between marketing and sales efforts.

• Market Positioning: Monitor market dynamics, competitive landscape, and customer feedback to refine product positioning, messaging, and marketing strategies over time. Stay informed about industry trends, emerging technologies, and best practices in digital learning and enterprise software.

Qualifications

Must haves

• 3+ years of product marketing experience

• Proven track record of successfully launching products to market

• Strong analytical skills and ability to translate data

• Track record of speaking to customers and prospects to understand needs

• Experience with automation/marketing platforms

Nice to haves

• Experience working in an Edtech, Sustainability, Finance, or a B2B learning environment

About you

• Demonstrated track record of creating and executing product marketing campaigns that are thoughtful, structured and aligned to product proposition.

• Experienced in delivering product marketing collateral and sales enablement tailored to buyers and end-users that drives sales velocity and product adoption.

• Focused on creating clear messaging that positions products effectively across a variety of channels.

• Experience with CRM software, marketing automation platforms, digital marketing tools and techniques.

• Team player, comfortable working vertically and horizontally across the business.

• Excellent communication, strategic thinking, and problem-solving skills.

• Data-driven mindset with proven ability to derive insights from analytics.

• Confident, presentable and able to represent xUnlocked as required.

• Comfortable working in an entrepreneurial environment, and able to tailor approaches to meet the needs of the business as it grows.

• Not above getting involved doing the small or sometimes tedious tasks if they help keep the company on the path to success.

• Empathetic and able to build solid and long-lasting relationships both internally and externally.

• Passion for sustainability, Edtech and making a lasting impact on the world.

Additional Information

Our offer

As well as the usual things you’d expect (statutory pension contributions, 25 days holiday, EMI options, competitive salary), we also offer:

• Hybrid working - you will work in our Holborn office a minimum of two days per week with the flexibility to choose home or office work the rest of the week
• Working from home - we provide the equipment you need to do your job well, plus a one-off allowance to make your home setup comfortable
• Team activities - we host regular in-person team meals and activities, and an annual company offsite
• Private healthcare - we provide a healthcare cashback scheme with Medicash covering medical, dental and other health-related expenses
• Enhanced parental leave - we are proud to offer flexible enhanced parental leave for both parents
• Giving back - we encourage up to two days of paid volunteering time per year to support a cause of your choice and regular team volunteering activities organised by the company

Our vision and values

A strong culture is vital to us, and we look for people who share our share in our vision (inspire learning, empower change) and our values which are:

• Act like an owner: We understand we are all accountable for our own actions and areas of responsibility, and take pride in how our individual work contributes to our collective success.
• Do the right thing: We consider how our decisions and choices affect all stakeholders; we believe in the power of education to empower more competent, skilled professionals and a more inclusive and sustainable world. As a public commitment to this, we are a certified B-Corp.
• Relentlessly progress: We have a strong sense of accountability and act as owners. We go the extra mile, both personally and for the team, consistently striving to innovate to help the company, customers and learners.
• Deliver simplicity: We take pride in meeting customer and learner needs with simple solutions, meaning we must often navigate complexity to deliver clear and focused outcomes ultimately.