Creative Executive of Branded Content & Sponsorship

Reporting to: Global Head of Branded Content & Sponsorship (Milan) and VP of Global Branded Content & Sponsorship (London)                  

Location: London, W1T 1AL                                     

Contract: Full-time, permanent

Type of work: Hybrid working (3 days per week in the office         

About Us

Join the place creatives call home!

Fremantle is one of the world’s largest and most successful creators, producers and distributors of Entertainment, Drama & Film and Documentaries.

From critically acclaimed dramas like The Responder, starring Martin Freeman, award winning films including Priscilla and Poor Things, to incredible entertainment and documentaries like Password, Too Hot to Handle, House of Kardashian and the Got Talent and Idols franchises, we make shows with global appeal.

Our Purpose

We aspire to tell stories that connect people around the world. We believe our productions should reflect and celebrate the world we live in and we want to create irresistible entertainment and engage with our audience. To achieve this, we must have people from all backgrounds and cultures working across our teams, and we commit to creating opportunities for talent by being inclusive in all that we do.

The Role

As the Creative Executive of Branded Content & Sponsorship, your role involves collaborating closely with the Branded Entertainment teams in London and Milan. You'll interpret global briefs, develop integration ideas for existing formats with Fremantle teams worldwide, and craft original concepts tailored for brands. Hosting brainstorming sessions alongside the global team to pitch original TV and digital formats will be a key aspect of this role. You will work across a varied slate – our work takes many forms, and no two days are the same. Expect a diverse workload within Fremantle's Global Branded Entertainment team in London, with occasional trips to Milan.

Key Activities and Responsibilities:

• Oversee all creative output from the Branded Entertainment team for existing and original formats.
• Collaborate with Global Head of Branded Content & Sponsorship (Milan) and VP of Branded Content & Sponsorship (London) to create impactful format ideas for brands or integration across existing shows.
• Ideate branded integration ideas for key titles to keep existing formats relevant and fresh for our audiences. This will involve participating in workshops or meetings with broadcasters and FM staff globally.
• Host internal brainstorming sessions in response to global briefs with the Branded Entertainment team.
• Participate in pitches to brands and agencies for original format ideas.
• Cultivate relationships with key developers and producers within Fremantle.
• Collaborate with the London team to refresh archived original ideas and create pitching materials for the Branded Content Catalogue (a catalogue of ideas for TV and digital to be pitched locally and globally by sales teams and producers to brands and broadcasters).

As this is a global role, sometimes we may require you to be flexible and work outside of core office hours. Travel may be also required at times.

Key competencies and qualifications:

• Experience of TV/ film is essential.
• Previous experience in a brand-related role within a production house, particularly in sponsorship, or worked in a media/creative agency, demonstrating a deep understanding of brand dynamics.
• Team-player with experience of developing TV formats for global audiences.
• Ability to identify creative opportunities – develop them collaboratively and effectively.
• Strong grasp of social platforms, influencers, and digital content.
• Deadline-oriented with the ability to respond promptly to client briefs.
• Good understanding of Fremantle’s key formats and different genre types.
• Able to digest briefs and be proactive in initiating creation of original formats.
• Excellent skills in creating presentations and high-quality documents for pitching use and sending to clients.
• A continued desire to increase effectiveness, learning and best practice.
• Proactive in introducing FM staff at all levels across the globe to the Branded Entertainment world and building relationships with key people to work more effectively.
• Culturally sensitive
• Good communication is key when working on briefs, this will involve working with local teams so a good understanding of cultural differences and working to different time zones is also valuable.

Our benefits include: generous company pension, summer Fridays, audience tickets, personalized working, employee assistance programme, access to free courses and training, local discounts, free coffee and snacks in the office, cycle to work scheme, season ticket loan, business coaching sessions and volunteer days.

Disabled applicants who meet the minimum skills, knowledge and experience criteria for the role will be guaranteed an interview. Please indicate on your application if this applies to you. 

If you need any of this information in a different format or would like to suggest a different form of application, please contact careers@fremantle.com

Fremantle is part of RTL Group, a global leader across broadcast, content and digital, itself a division of the international media giant Bertelsmann.

For more information, please visit Fremantle.com, follow us @FremantleHQ or visit our LinkedIn and  Facebook pages.

Company: FremantleMedia Group Ltd 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: W1T 1AL 

Job ID: 269121