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Job Title: CRM Manager

Location: Manchester Airport / Hybrid

Permanent, Full time

About CAVU:

For airports, for partners, for people. We are CAVU.

Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.

From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.

More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers. 

Together, we can reach new heights. Together, we are CAVU 

About the role:

We are currently looking for aa highly motivated CRM Manager to become an integral part of our dynamic team. As the CRM Manager, you will have a vital role in crafting and executing successful strategies and initiatives for customer relationship management.

The main objective of this role is to enhance customer interactions and foster customer loyalty by implementing targeted marketing campaigns and personalised experiences.

Alongside achieving ambitious commercial goals, this position will also entail delivering enhancements across various customer engagement metrics, such as open rates, click rates, unsubscribe rates, retention rates, and customer lifetime value.

The CRM Manager will be responsible for driving the development and execution of the CRM marketing strategy across our AMEA and EMEA brands.

Principal Accountabilities

• Supporting the Customer team’s strategy through the delivery of best in class and optimised multi-channel campaigns that meet objectives around customer growth, retention and sales.  
• Drive new ideas and campaigns and execute to a high standard, as well as effectively optimising via test and learn programmes 
• Working with internal teams to deliver customer data selections that meet the commercial objectives of the Customer and trading teams and are legally compliant.  
• Monitor and analyse campaign performance metrics, providing insights and recommendations for improvement.
• Partnering with the trade and the marketing team to deliver against the commercial objectives of the seasonal plan. Creating communications via email, SMS and other channels that are fully optimised and improved to drive customer engagement and growth. 
• Producing post campaign results, reviewing with teams and advising stakeholders on how to drive continual journey optimisation.  
• Manage key internal and external relationships to deliver the objectives  
• Stay updated with industry trends and best practices in CRM to drive innovation and continuous improvement.
• Manage and maintain the CRM database, ensuring data accuracy and consistency.
• Collaborate with cross-functional teams to ensure alignment of CRM initiatives with overall business objectives.
• Segment customer data and analyse customer behaviour to identify opportunities for personalized marketing efforts.

About you:

• Strong understanding of customer relationship management principles and best practices.
• Proven work experience as CRM Manager or similar 
• Experience with CRM software and tools.
• Proficient in data analysis and segmentation techniques.
• Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
• Exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Results-driven mindset with a focus on achieving targets and KPIs.
• Creative thinker with the ability to develop innovative CRM strategies.
• Strong organizational skills and attention to detail.
• Ability to adapt to a fast-paced and evolving environment.
   

What’s in it for you?

This is a great opportunity to join a growing company and be involved in a great variety of work, as we continue or expansion.

The Perks:

•25  Days Holiday 

•6% Company Pension Contribution 

•Options available through our salary sacrifice scheme;  

•Healthcare

•Dental Care

•Bike to Work

•Family Fun Discount Card – save up to 60% on major attractions.

•Discounted Airport Parking & Lounges.

•Buy up to 35 days holiday.

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