Marketing Director defines Barry Callebaut marketing strategy for food manufacturers in the UK&I and leads its execution to achieve the UK&I Gameplan and commercial objectives. Together with your team, you partner with the commercial, R&D and Academy departments in order to create a commercial engine, delivering impact for our company and our customers

Key Responsibilities

• Shape and execute wining portfolio and innovation strategy, including regional innovation funnel
• Shape and execute impactful segment plans 
• Shape differentiating customer journey to address the needs of all  customers in the region across market segments
• Create and deploy communication channel strategy to deliver commercial objectives
• Ensure that commercial strategy and marketing plans are fueled by powerful consumer and customer insights
• Build a high performing regional marketing team
• Liaise with cross functional teams across the organization to ensure that marketing strategy and activities are aligned with commercial priorities

About you

• Masters in Economics/Business/Food Engineering
• 10y+ of experience in Brand/Category Marketing/NPD in B2C
• Experience in developing marketing mixes for innovations and bring innovations to market is a must
• English (full proficiency). Any other European language is a plus.
• Creating & implementing mid and long term business growth strategies based on market insight
• Working with creative partners to develop appealing and differentiating brand assets 
• Innovation development, management, launch & activation
• Communication channel strategies, ‘digital first’ customer journey
• Deep understanding of key challenges of B2C companies, private label producers as well as retailers
• Experience of working in a multi-cultural international environment
• Brand and portfolio architecture
• Translating market and consumer insights into appealing concepts and actionable plans 
• Analytical skills
• Digital Marketing 
• Communication skills
• Creativity and passion for food
• Strong business acumen

Please note, this role is for Maternity Cover and would be approximately a 18 month fixed term contract.