If you are passionate about marketing, need to talk. We are looking for a flexible and versatile Marketing Generalist to lead our lead generation and nurturing efforts for one of our core products.
If you are a talented and motivated Marketing Manager looking for a challenging and rewarding opportunity, we would love for you to join our team.
Company: Ukrainian software company engaged in creating a SaaS platform for customer support departments to optimize their business processes and increase the productivity of the support team.
Product: SaaS platform with a dashboard on mental health, internal knowledge base, telephony support, real-time performance dashboard, and much more. The beta version has passed the MVP stage. We plan to scale the product systematically.
Team: an energetic and cozy team that includes Chief Product Officer, Chief Design Officer, Tech Architect, and Web Developer, led by the CEO.
What We'll Do Together:
- Develop and execute marketing strategies to attract and retain customers;
- Plan and deploy paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, Quora, and other platforms;
- Plan and deploy SEO/SEA campaigns;
- Work with B2B listing platforms such as Capterra, G2, GetApp, Software Advice, etc. to acquire users;
- Plan and deploy ABM campaigns;
- Work closely with the content manager to create valuable and engaging content;
- Set up omnichannel analytics to track key marketing and product metrics;
- Plan and execute successful communication campaigns through owned, paid, and shared media, including the product website, newsletter, social media, PR, and more;
- Plan and set up an email marketing strategy for the product, including technical letters, content, and marketing newsletters.
Requirements
What You Need:
- Fluent communication skills in written and spoken English (at least C1);
- Demonstrable experience in B2B (2+ years);
- Demonstrable experience planning and running ABM campaigns;
- Experience with US and EU markets;
- Proven experience in identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate;
- Solid technical knowledge of analytics tools (e.g. Google Analytics, Hotjar, Tag Manager, Ads, Search Console);
- Experience in setting up and optimizing PPC campaigns: Google Ads, LinkedIn Ads,
Facebook Ads.
Benefits
We Offer:
- Remote work in Ukraine or anywhere in a similar time zone;
- Modern and comfortable office with reserve internet and generator (if you're in Kyiv);
- Lots of interesting tasks and communication with the team;
- Compensation in USD;
- Bright corporate events;
- Creative team of professionals;
- Corporate library;
- Adequate, friendly management and no bureaucracy.
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