This opportunity is with Oracle Financial Services Software, a separate company and majority-owned subsidiary of Oracle Corporation.

Detailed Description

• Create and manage integrated marketing plans across Europe that increase visibility and drive growth for strategic initiatives and product launches.
• Direct internal and external resources to deliver face to face and digital events, nurture programs, and paid media.
• Partner with the pre-sales and sales leaders to support prioritized sales campaigns.
• Support the development of a performance driven marketing the culture within the organization. 
• Contribute the definition of marketing best practices and adoption of martech tools.
• Ensure consistent application and reporting of marketing attribution, marketing funnel metrics, and MQL.
• Manage marketing resources, budget, and optimize the regional marketing mix.

Key Responsibilities: 

• The European Lead will work closely with the Oracle Financial Services Industry Marketing Senior Director to market Oracle’s banking and insurance solutions to line of business professionals to grow market share with a particular focus on growth of the SaaS portfolio.
• The candidate will develop and execute the European portion of the paid, owned, and earned tactics focused on driving product launches and demand tactics in the region.
• Tactics mix includes digital marketing, third-party events, Oracle-led events, webcasts, email marketing, and social media marketing.
• Ensure alignment with overall marketing goals and objectives and to coordinate centralized functions, such as content development, social media, website presence, and performance results and reporting to support the marketing programs and continuous improvement.
• Collaborate with stakeholders in multiple countries across the region to develop impactful, results-driven integrated marketing programs that generate qualified leads to build pipeline and create meaningful awareness and credibility for Oracle Financial Services
• Supports the marketing results reporting for European event tactics and programs.

Job Requirements

• The ideal candidate is passionate about B2B technology, has experience marketing SaaS solutions, thrives in a collaborative environment, and has a minimum of 10 years’ experience building marketing/demand generation programs and managing events that successfully drive sales pipeline. 
• Minimum 10+ years of B2B marketing experience including 4 years marketing SaaS. Proficiency in all marketing communication disciplines, with emphasis on event and digital marketing to build demand and create awareness in the European market.
• Exceptional organizational skills with high degree of attention to detail and discipline to follow established policies and processes from event design to execution to lead flow. 
• Excellent interpersonal skills. Ability to work well with virtual teams. Proven ability to work closely and collaboratively with Executives, Field Sales, Inside Sales, Product Marketing, Strategy, and other key internal stakeholders to develop integrated marketing programs that generate leads and convert opportunities.
• Ability to navigate complex organizations.
• Leadership: able to motivate team members, regional colleagues, customers, and stakeholders to execute and achieve the goals of the marketing plan. 
• Project management: a proactive self-starter, able to manage multiple projects simultaneously with minimal supervision.
• Excellent written and verbal skills with the ability to present complex ideas and influence leadership.
• Demonstrate resourcefulness, motivation, initiative.
• Ability to work and thrive in a fast paced, dynamic environment under tight deadlines.
• Ability to travel and work flexible hours.
• Language skills: excellent spoken and written command of the English language is required.
• University/College degree in business/marketing/communications is required.

Responsibilities:

Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.

This role is open across multiple locations within Europe.

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