Position Details

Academic Services

Discipline: Marketing

University of Birmingham, Dubai campus

Salary: Competitive 

Grade 5 

No. of positions: 1

Full time

Location: Dubai, UAE

Closing date: 13th May 2024 

University of Birmingham Dubai

Having established ourselves in Dubai International Academic City in 2018 we have now moved to our new state-of-the-art campus which opened in Sept 2021. These posts represent an excellent opportunity to join an ambitious World Top 100 University as we continue to grow our long-term strategic mission in Dubai, the UAE and the wider region. Our campus reflects the very best of Birmingham through our presence in Dubai.

Background

Our ethos as a Professional Services team has been developed in line with the principles of being a Birmingham Professional. In particular, here in Dubai, this means that all Professional Services colleagues seek to collaborate effectively to ensure the needs of the whole campus community and our stakeholders are met. It also means that we work constructively together to provide a flexible range of service and support that adapt to the changing needs of the Campus as we grow. There are specific focal points in the academic cycle when all Professional Services team members will be expected to contribute regardless of their primary role, for example, Welcome or Graduation. In addition, the duties listed below are illustrative of the general nature and level of responsibility of this post which is likely to change over time in response to the needs of the Campus and as you develop your experience and skills. You will have the opportunity to develop and may also need to specialise your duties further, over time, in agreement with your manager.

In Order To Contribute To The Success Of The Team And The University’s Vision For The Dubai Campus The Professional Services Team Will Be Seeking To Continue To Recruit And Develop Colleagues Who Display

• a high level of intellectual aptitude;
• strong agility and a portfolio of skills that can adapt to meet changing circumstances;
• an innovative and creative mindset
• both an enterprising and entrepreneurial nature to support our growth and pursuit of excellence.

Role Summary

The role of Marketing and Communications Assistant is a key part of the Business Development and Engagement areas remit. This area is responsible for sales and marketing, business development, external engagement, communications, brand and reputation, and admissions for the Dubai campus. The team play a critical role in the future success of the University, delivering against student recruitment and other income targets, building key stakeholder relationships in the region and taking responsibility for the overall brand and reputation of the University’s only campus outside of the UK. It is a dynamic team that works closely with colleagues from across campus and in partnership with teams based in the UK. Team colleagues also have close connections to external partners in the UAE and other key recruitment markets (including China, and India).

Main Duties

• Support the Marketing and Communications Officer with the delivery of marketing plans for the Dubai campus to meet student recruitment targets.
• Provide general day-to-day administrative support in relation to marketing activity.
• Maintain accurate budgets and records of marketing spend, including raising purchase order requisitions and keeping the budget tracker up to date.
• Manage relationships with our student ambassadors as part of our Ambassador programme
• With the Marketing and Communications Officer, produce high quality social media content, identifying trends and opportunities across all social channels
• Support with developing and delivering the content strategy for all University channels. 
• Utilise Adobe and Canva for basic video editing and design when needed
• To undertake a range of other duties as directed by the Marketing and Communications Manager

Required Knowledge, Skills, Qualifications, Experience

• Understands the importance of equality and diversity in the workplace
• Educated to A level or equivalent qualification or relevant work experience evidencing the skills and ability to undertake the role.
• Experience of working in a marketing environment
• A proven, high standard of written and oral communication and confidence of dealing with projects at all levels
• Good copywriting skills particularly for social channels
• Experience of understanding and interpreting data including Google Analytics, and proficiency using Excel
• Competency with Adobe and Canva for basic video editing and design 
• Experience of providing support for complex internal and external events
• Ability to work with initiative, under pressure and manage multiple workloads simultaneously
• Experience of liaising with a wide range of stakeholders, including senior managers
• Well-developed administrative and organisational skills with a proven ability to pay attention to detail
• Experience of working with social media in a professional context
• Excellent interpersonal skills and a ‘can-do’ attitude
• Creative and innovative approach to problem-solving
• Competent in the use of database systems (for example, CRM) and electronic communication
• Flexibility to work out of hours as required
• Experience of administering budgets, financial transactions and familiarity with foreign payments

For informal enquiries, please contact Kate Westwood k.westwood@bham.ac.uk

We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website.