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MedX Pharmacy, established in 2015, we are dedicated to promoting health and wellness in our community. As a leader in healthcare and nutritional excellence, we collaborate closely with health experts and customers to provide expert advice in Pharmaceuticals, Beauty Care, Fitness, Health Supplements, and Sports Nutrition. Our extensive product range includes world-class brands available online. Our vision is to deliver an unparalleled healthcare experience, earning trust as the most reliable partner for health and wellness solutions. Our mission is to enhance community health and wellbeing through exceptional products and a seamless pharmacy experience.

Key Responsibilities:
• Develop and execute performance marketing strategies to achieve business goals.
• Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
• Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Ensure... campaigns are aligned with overall marketing objectives and brand guidelines.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Provide regular performance reports to senior management, highlighting key metrics and ROI.
• Allocate and manage the marketing budget effectively to maximize ROI.
• Track and report on spending to ensure campaigns remain within budget.
• Work closely with creative and content teams to develop compelling ad creatives and messaging.
• Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
• Stay updated on the latest digital marketing trends, technologies, and best practices.
• Conduct competitive analysis to identify opportunities and threats in the market.
• Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
• Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.

Key Skills:
• Analytical Skills: Ability to interpret data and make data-driven decisions.
• Technical Proficiency: Knowledge of various digital advertising platforms and tools.
• Creativity: Ability to develop engaging and effective ad creatives.
• Project Management: Strong organizational skills to manage multiple campaigns simultaneously.
• Communication: Excellent verbal and written communication skills.
• Collaboration: Ability to work effectively with cross-functional teams.
• Understanding of website analytics tools, such as Google Analytics

Job Type: Full-time

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