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Job Descrption

We are looking for x2 Creative Art Director’s with shopper/POS experience, to join us here at Grey London on a FTC, making Famously Effective work that impacts culture.

As a Creative Art Director, you will bring a strong background in design to join the Imperial Tobacco advertising team. You will be responsible for creating visual campaigns with strong compelling creative ideas, all whilst guiding the overall visual direction for various advertising projects. In this role, you will use your Mac skills to contribute hands-on as a designer, taking single-minded ideas and bringing them to life through their execution.

We are looking for someone who knows the difference between an idea, vs how that idea is executed. Someone who has the talent to come up with visual ideas, but also the skill set to bring them to life through design and art direction.

The Day-to-day
• Develop and execute creative concepts that enhance the shopper journey, from point of sale (POS) materials to in-store... activations and retail displays.
• Ensure all designs are aligned with Imperial Tobacco’s brand guidelines while pushing the boundaries of creativity to resonate with the target audience in retail settings.
• Create visually impactful campaigns that maximize product visibility and accessibility, driving shopper interest and conversion.
• Work closely with the brand teams and client to understand business objectives and ensure that creative work supports the broader creative strategy.
• Stay ahead of industry trends and innovations in retail design, shopper behaviour, and consumer packaging to continuously improve shopper engagement.
• Where applicable, Partner with external vendors, printers, and production houses to oversee the execution of designs, ensuring quality and brand integrity are maintained.
• Incorporate digital elements such as AR (augmented reality), QR codes, and mobile interactions into retail displays to create engaging multi-channel experiences.
• Have in-depth knowledge of shopper behaviour, retail marketing strategies, and the shopper journey in various environments, especially in FMCG and regulated industries.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools. Ability to create visually appealing and commercially effective designs.
• Experience developing brand identities, POS materials, packaging, and environmental design in retail contexts.
• Strong eye for detail, ensuring that all creative output is pixel-perfect and adheres to brand standards.
• Ability to manage multiple projects concurrently, delivering high-quality results under tight deadlines.
• Strong verbal and written communication skills, with the ability to clearly articulate creative concepts to stakeholders at all levels.
• A forward-thinking approach to creative and design, always exploring new methods and technologies to enhance the shopper experience.

What You Will Need
• Shopper/POS experience is essential

WHAT CAN YOU EXPECT FROM US?

At Grey, you’ll have the opportunity to work at an incredible studio, with some of the most creative and inspired people in the industry, all whilst getting to grow & shape your career with us. We offer a competitive salary, lots of training, plenty of benefits and wellbeing perks too.

INCLUSION & BELONGING

At Grey, we know that the more diverse the input, the more famous & effective our creativity, ideas and output will be. This belief touches every part of how we work, and so how we welcome new talent to the agency is a huge part of that. We are committed to creating an inclusive workplace and we welcome applications from those who are under-represented in our industry. Every person is valued for their distinctive skills, experiences and perspectives. It is incredibly important to us that we celebrate everything that makes us different and that we create an environment in which everyone can belong and no one has to cover a part of their identity

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