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Digital Marketing Analyst at Spot Online
London, United Kingdom
Job Descrption
We are seeking a skilled Digital Marketing Analyst to join our e-commerce team at Spot Online. The candidate will be responsible for analyzing online marketing campaigns, extracting valuable insights from data, and utilizing business intelligence tools to optimize marketing strategies. This role requires hands-on experience with Shopify, data analytics, and digital marketing tactics to drive growth, improve customer acquisition, and maximize ROI. The ideal candidate will have a strong understanding of marketing metrics, data visualization, and the ability to translate data into actionable business strategies.
Duties
• Analyze and interpret complex data sets using tools like Power BI, Excel, and Python to generate actionable insights for marketing strategies.
• Monitor and report on key metrics through Google Analytics 4 (GA4), identifying trends, customer behavior, and areas for improvement.
• Collaborate with the team to optimize and maintain Shopify's back-end design... ensuring seamless user experience and functionality.
• Develop and implement SEO strategies to improve website rankings and organic traffic growth.
• Design and execute effective social media marketing campaigns to increase brand visibility and engagement across platforms.
• Perform data-driven analysis to measure the performance of digital marketing efforts, including PPC, email campaigns, and paid social media.
• Build and maintain dashboards for tracking KPIs, ensuring real-time visibility into marketing performance and customer insights.
Qualifications
- Proven experience in data analytics and/or digital marketing preferred.
- Bachelors/Masters degree in data analytics/business analytics/marketing analytics
-Proficiency in data analysis tools such as Power BI, Excel, and Python, Google Workspace (formerly G Suite) applications
- Understanding of Google Analytics 4 (GA4) and its application in measuring
If you are passionate about digital marketing and eager to make an impact within a collaborative team environment, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: £29,000.00-£39,000.00 per year
Additional pay:
• Yearly bonus
Benefits:
• Work from home
Schedule:
• Monday to Friday
Education:
• Bachelor's (preferred)
Experience:
• Analytics, Marketing, Data Analysis: 2 years (required)
Work Location: Remote
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