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Job Descrption

Role: Digital Marketing Specialist - PPC
Location: London, with a minimum of one day a week in the office.
Recently listed as a "RegTech Top Performer" in Market Fintech's RegTech Supplier Performance Report, CUBE is pioneering the development of machine automated compliance.

We are a global RegTech business defining and implementing the gold standard of regulatory intelligence and change for the financial services industry. We deliver our services through a SaaS platform, powered by an innovative combination of AI and proprietary data ontology, to simplify the complex and everchanging world of compliance for our clients.
At CUBE, we are creating the future and are a company rooted in strong values, team spirit and commitment to our customers and wider communities. We serve some of the largest financial institutions globally and are expanding our footprint very fast. As we do so, we are keen for new talent to join us and realize their full potential to grow into leadership positions... within the business.

CUBE is looking for an experienced ex agency side PPC Specialist to manage our organisation's paid search, paid social and paid media advertising campaigns across various digital platforms to grow our Enterprise and Mid-Market pipeline.
As a PPC Specialist, you will be responsible for researching, designing, implementing, and optimizing our Go to Market PPC campaigns to drive traffic and conversions whilst also setting up platform reporting across GA4, Looker Studio, GTM and Piwik. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.
Conduct research and analysing data to identify the most effective regulatory technology Industry keywords/volumes and targeting strategies for our PPC campaigns across 3 regions, AMER, EMEA and APAC.
Develop, implement, and optimise PPC search campaigns across platforms including as Google Ads, Bing Ads, and social media channels such as Facebook and LinkedIn Campaign Manager, Intent platforms, whilst reporting on all simultaneously to support budget allocation and ROI.
Monitor and analyse campaign performance reporting metrics regularly to identify opportunities for improvement and adjusting bid strategy campaigns accordingly for Top of funnel through to bottom of the funnel engagement.
Collaborating with other marketing team members to ensure consistency across all campaigns whist sharing report updates per region.
Staying up-to-date with the latest PPC trends and best practices and utilising this knowledge to continuously improve campaigns and forecast changes in trends and go to market tactics.
Work on wider projects with the HQ and regional marketing teams were required – including lead gen attribution modelling, campaign launches and data management.
4+ years’ experience as an agency PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms including set up and managing Ad campaigns from scratch.
• Ability to build and execute Go To Market strategy on Paid platforms to increase lead gen from key paid channels KPIs in first year and onwards.
• Highly analytical with strong data analysis skills, able to understand the bigger picture from campaign metrics and adjust bidding, designs and campaign targeting accordingly.
• Excellent communication and teamwork skills to collaborate effectively with other marketing team members
• Able to pitch in with other marketing tasks were required to support wider team on global campaign activities.
• Bachelor's degree in Marketing, Advertising, or a related field is preferred

RegPlatform is a technology platform that streamlines regulatory change management. It provides firms with a one-stop, continuously maintained inventory of global regulations, with effortless horizon scanning, integration capabilities and workflow management. RegPlatform combines industry leading AI technology with expert validated insights to simplify the complexities of multi-jurisdictional regulatory content.
RegBrain allows customers to apply CUBE's AI models directly to their own content, enabling faster release and feedback cycles. Our flagship AI services will be included, spanning structural detection, classification, entity extraction, summarisation, and recommendations. and our category-defining product is used by leading financial institutions around the world (including Revolut, Citi, and HSBC).
We are a dynamic, fast-paced workforce that is always seeking ways to accelerate our people, processes, services and products. Our future is shaped by our employees, so if you’re someone looking for an opportunity to make a real impact, and progress your career alongside the business, it couldn’t be a better time to join us!
️ We are a diverse workforce united by a shared desire to reshape the world of regulatory compliance and make an impact. Innovative breakthrough technology
We pioneered the use of AI in the field of regulatory change and our state-of-the-art, cutting edge technology is helping financial services firms from all over the world, solve complex compliance challenges. You will work alongside some of the brightest minds in AI research and engineering in developing impactful solutions that will reshape the world of regulatory compliance.
Work life balance
CUBE is a remote-first business so you will be able to design your home office and choose your own work equipment. We host regular in-person meet-ups as a chance to get-together, share ideas and collaborate with other teams but we are advocates for remote working and we believe working remotely provides freedom to innovate, create and unlock global talent

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