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Job Descrption

Your team:
Bluebird is a dedicated non-fiction division at Pan Macmillan. We connect readers with ideas, stories and solutions to help them live happier, fuller lives, and our distinct list includes personal development, cookery, health, mind-body-spirit, environment and nature, and memoir. Bluebird and One Boat is a small, close-knit team defined by quality, purpose and empathy.

Your role:
Bluebird, including One Boat, is at an incredibly exciting moment of evolution and growth. As Senior Marketing Executive you will work with the Communications Director and the rest of the Communications team to help drive impactful and fully integrated campaigns, seek out new opportunities, and engage with diverse audiences to deliver sales across multiple UK and international channels.

Your key responsibilities:
• To plan and deliver creative, innovative, audience-focused marketing campaigns to drive sales for a range of titles across the Bluebird and One Boat lists, as allocated by the... Communications Director, working closely with the publicist associated with those titles.
• To research online influencers across all platforms relevant to our books’ subject matter, build relationships with them and devise influencer-specific activity to promote Bluebird and One Boat titles.
• To assist the Communications Director and the Senior Marketing Manager on marketing campaigns for Bluebird’s biggest-selling authors and lead titles.
• To create and edit arresting, sales-driving video content for Bluebird Comms campaigns across the team.
• To write copy, brief covers and organize the printing of Bluebird book proofs (early pre- publication copies)
• To design digital marketing assets for use for paid and organic content.
• To ensure that all book campaigns are implemented to budget (as set by the Communications Director) and delivered within agreed timelines.
• To provide timely updates on campaign activity for the Editor, agent, Sales and International Sales teams as required.
• To brief creative agencies and freelancers on advertising and social content and to write and proof read copy where required.
• To put together pitch documents and to use data insights to plan campaigns and advise the Editorial team on acquisitions.

Essential experience, abilities and knowledge you’ll need to succeed:
• To have run your own marketing campaigns for at least one year, ideally including working with influencers on both a paid and organic basis
• To be fully versed in Microsoft Office
• To be deeply immersed in social media and adept at using the different platforms to reach diverse audiences and convert them to sales
• To have design skills in at least one programme, e.g. Photoshop, InDesign, Canva, etc.
• To be a skilled communicator, both with other members of Pan Macmillan and external partners
• Must display a strong ability to manage time and prioritize, working on multiple projects simultaneously, and an ability to juggle tasks
• Good copy-writing skills
• Good initiative and a strong team player
• Passion for/genuine interest in some of the subjects in which Bluebird and One Boat publish

What you’ll get in return:
In return we can offer you a range of great projects, a supportive and collaborative working environment, and a competitive salary and benefits package.

This is a full time, permanent role, and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.

All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.

Salary starting from: £34,000

Closing Date: 13 November 2024

Some of the benefits we offer:
• 28 days annual leave increasing with years of service + bank holidays
• Generous pension scheme
• Discounted private medical insurance
• Group income protection scheme
• Enhanced family pay and leave
• Flexible working hours and summer hours (early finish on a Friday during summer months)
• 2 volunteer days per year
• Faith day
• 75% off all Macmillan books and regular staff book sales (highly reduced rates)
• Season ticket loan/advance
• Cycle to work scheme
• Discounts on shopping, Tastecard+ and gym memberships; Christmas club savings
• Daily free breakfast and monthly company lunch

At Pan Macmillan, we are highly committed to promoting diversity, equity and inclusion at every level of our organisation. We welcome applications from all individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote DE&I is ongoing, and we continually strive to learn and improve our policies and practices. You can read our full Diversity & Inclusion Pledge is available here https://www.panmacmillan.com/about/diversity-and-inclusion

Please note that all personal information which we process in connection with your application will be treated in accordance with our Recruitment Privacy Notice available here: https://panmacmillan.com/recruitment-privacy-notice. Please read our Recruitment Privacy Notice before submitting your application

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